Don’t Get Stuck With Bad Buyer Personas
Tony Zambito
MAY 14, 2021
Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. This is a problem. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. As far as I can see, there is a whole lotta bad buyer personas being created.
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