Fri.May 14, 2021

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Don’t Get Stuck With Bad Buyer Personas

Tony Zambito

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. This is a problem. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. As far as I can see, there is a whole lotta bad buyer personas being created.

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5 Key Takeaways from the 2021 Forrester B2B Summit

Influitive

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide.

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How to Attract and Engage the Attention of Your B2B Audience

Engagio

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. That’s where Account-Based Experience (ABX) comes in. Account-Based Experience takes the principles from the best CX — trust, empathy, and relevance at every stage of the journey — and applies them to the account-based world.

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Dedicating Time For Me

Biznology

“…So, how do we reconcile this apparent paradox — our mental and physical health is important for our educations and careers, but our educations and careers impede the time and energy we have for our mental and physical health?” – HBR – There’s No “Right” Way To Do Self-Care This question has taken on a deeper resonance of late, especially in the context of mental health, for clients, colleagues and friends.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Domain Name Vs. Web Hosting: Beginner’s Guide

The Daily Egg

At a minimum, every website needs two things—a domain name and web hosting. These are both required to have a live site with real visitors. It’s common for beginners to have some misconceptions about these two components of running a website. The terms are often confused with each other and incorrectly used interchangeably. If you’re […]. The post Domain Name Vs.

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8 Easy Steps to Add Keywords and Meta Descriptions in WordPress

The Daily Egg

Want to end up higher in Google’s search results? Defining your keywords and meta descriptions for each of your posts in WordPress is a great way to step up your SEO strategy. If you’re new to WordPress or SEO, it might seem like a daunting task. But after you’re done reading this guide, you’ll be […]. The post 8 Easy Steps to Add Keywords and Meta Descriptions in WordPress appeared first on The Daily Egg.

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Keep ‘Em Guessing (and More Lessons From Content We Love)

Content Marketing Institute

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading → The post Keep ‘Em Guessing (and More Lessons From Content We Love) appeared first on Content Marketing Institute.

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Why you should sell your ebook on your own website

ConvertKit

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. You have to decide where to sell it. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple.

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How to Use a Content Delivery Network (CDN) for SEO via @sejournal, @vandernickr

Search Engine Journal

Learn what to look for in a Content Delivery Network (CDN) to support your SEO goals, what they cost, common issues in implementation & more. The post How to Use a Content Delivery Network (CDN) for SEO appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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HubSpot Beta Programs: Smart Content Explained

SmartBug Media

HubSpot recently released a beta program that’s built to catapult your smart content efforts to the next level. Now, you can grab an inside look at how to use this handy personalization tool, start creating messages to connect with more visitors, and propel your marketing goals forward. In this article, I walk you through the advantages of this program, how to set it up, and what you can do with HubSpot’s Smart Content Beta Program.

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How to Use The Inverted Pyramid for SEO Copywriting via @sejournal, @jasonhennessey

Search Engine Journal

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. The post How to Use The Inverted Pyramid for SEO Copywriting appeared first on Search Engine Journal.

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Everything you need to know about native ads in email newsletters

Liveintent

What are native ads? Native ads are ads that match their environment or surroundings. Native ads are similar to an advertorial but come in a variety of formats. The three main types of native ad formats are branded content native ads, in-feed native ads, and content recommendation native ads. Branded content native ads. Publishers will partner with an advertiser to create a unique piece of content on behalf of their brand, retaining the publication’s unique voice and tone.

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SEO Content Strategy How to Bring Humans and Search Bots Together

MarketMuse

Don't make the mistake of creating a content strategy disconnected from your audience. Here's how to create one that's primed for success. The post SEO Content Strategy How to Bring Humans and Search Bots Together appeared first on MarketMuse.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The Best Marketo Learning Paths For Beginners

SmartBug Media

Adopting new software is difficult. Between simply logging in, navigating the user interface, and understanding how to execute tasks, it is easy to become quickly overwhelmed and lose focus on the value the software will provide. Thankfully, in our digital age, help is never further away than a quick Google search. This is true regarding learning Marketo as a beginner.

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Twitter Changes Image Crop & More Digital Marketing News via @sejournal, @shepzirnheld

Search Engine Journal

The team discusses how Twitter feeds will soon be full of larger images, Yelp's new features for advertisers, and YouTube's new tools for creators. The post Twitter Changes Image Crop & More Digital Marketing News appeared first on Search Engine Journal.

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The Power of Rev Ops for Small-to-Middle Business

Ignite

Last year, LinkedIn did a study that found job titles with ‘revenue’ in them spiked up to 87 percent last year. Over the last four decades, marketing has evolved faster than any other industry and now, marketing is experiencing a shift again. Marketing has evolved from creators of brand and art to working deeper into the operations side of businesses.

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Content Hit List

Content4Demand

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs. It’s not just the story you tell; it’s how you tell it. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers dee

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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An Introduction to Accessibility and SEO [Series Part 1]

Moz

Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us to the idea of optimizing not just for some of our audience, but all of our audience.

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How to Connect Sendinblue to WPForms (in Under 5 Minutes)

Optinmonster

Do you want to connect Sendinblue to WPForms, but you’re not sure where to get started? Sendinblue is one of the most popular email marketing providers (ESPs) around–and for good reason. It’s a powerful and affordable option for small businesses to start email marketing. Plus, it’s a scalable platform, so it can still help as you grow your company.

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5 Types of Landing Pages To Increase Your Lead Conversion Rate

Stevens & Tate

Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Landing pages have several purposes: to collect important information from visitors, to begin building a relationship with visitors, and, ultimately, to convert visitors to leads. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

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Using Testimonials in Financial Services Marketing. Finally!

Blue Flame Thinking

The times they are a-changin’. I grew up in a family with a Bob Dylan fan, and the lyrics of this well-known song have been in my head over the past year as we’ve learned to adapt to so many new situations. There’s one change that many financial marketers may welcome. The Securities and Exchange Commission’s rule on registered investment advisors’ advertising and marketing practices has been published in the Federal Register , and it looks like advisors will soon be able to start using tes

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Interview with our New Hire, Theo

Method and Metric

With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper into the world of digital, Theo has happily joined our team with a solid background in marketing and a thirst for Canadian adventure! Originally from the UK, Theo has landed in Canada and dropped into Method […].

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How Do You Establish an Ownable Position in Your Buyer’s Mind?

OnMessage

Why is it most of us know that Frosted Flakes are “Gr-r-reat” and that Budweiser is the “King of Beers” - even if we have never tried these products in the past? It’s because these brands have stayed true to their story. They established a position they wanted to own in their buyer’s minds, and [.]. The post How Do You Establish an Ownable Position in Your Buyer’s Mind?

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A Reporting Template for Content Marketing Agencies

DivvyHQ

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Let's fix that, shall we?

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Video Marketing for Financial Advisors

FMG Suite

It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. Your prospects and clients expect your advisory to not only be experts in wealth management, they expect you to connect with them on their terms. That means speaking their language and using the mediums they prefer most like video marketing.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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What is Marketing Automation?

ClearVoice

What is marketing automation? Marketing automation allows you to use software or apps to automatically process and personalize marketing activities. Using something called workflows, you can create highly customized integrated messaging campaigns across email, text, advertising, and social media posts. When you’ve done the research and are ready to ongoingly fine-tune your channels you are organized and prepared to start marketing automation.

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Forrester’s Strategic Budget Allocation

Allocadia

COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward. Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization.

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What Is a Marketing Vehicle?

ClearVoice

What is a marketing vehicle? A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . We have all stumbled across a new company , product, or service and suddenly, we start to notice the brand everywhere. First, it’s served as a Facebook advertisement, then a video ad on Instagram stories.