Fri.May 14, 2021

Don’t Get Stuck With Bad Buyer Personas

Tony Zambito

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. This is a problem.

5 Key Takeaways from the 2021 Forrester B2B Summit


Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide.


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Email marketing assumptions: I need to keep email content above the fold


Last month, we kicked off a series on revisiting some common marketing assumptions by looking at whether marketers should use single or double opt-in signup methods.

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Dedicating Time For Me


“…So, how do we reconcile this apparent paradox — our mental and physical health is important for our educations and careers, but our educations and careers impede the time and energy we have for our mental and physical health?”

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Keep ‘Em Guessing (and More Lessons From Content We Love)

Content Marketing Institute

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary.

More Trending

ABM Made Simple with Orchestration Canvas


What is Orchestration Canvas? Orchestration Canvas is the first visual ABM campaign builder, transforming the way marketers create multi-channel and multi-step campaigns. Marketers can now orchestrate campaigns under one UI, and within a single ‘drag and drop’ visual interface.

Time for a New Partner? How to Evaluate Content Syndication Venders


A good relationship with any partner, including content syndication providers, starts with good questions. Here’s what to ask to find the most suitable publishing partner for your B2B brand. Who are their target audiences?

The Best Marketo Learning Paths For Beginners

SmartBug Media

Adopting new software is difficult. Between simply logging in, navigating the user interface, and understanding how to execute tasks, it is easy to become quickly overwhelmed and lose focus on the value the software will provide.

Improve Your Trade Association’s Member Personas with 3 Data Sources

Higher Logic

The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic. With great data, your member personas go from guesswork to precise tools, powering more revenue for your trade association through better marketing and sales.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

The Power of Rev Ops for Small-to-Middle Business


Last year, LinkedIn did a study that found job titles with ‘revenue’ in them spiked up to 87 percent last year. Over the last four decades, marketing has evolved faster than any other industry and now, marketing is experiencing a shift again.

Content Hit List


Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs.

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How to Use a Content Delivery Network (CDN) for SEO via @sejournal, @vandernickr

Search Engine Journal

Learn what to look for in a Content Delivery Network (CDN) to support your SEO goals, what they cost, common issues in implementation & more. The post How to Use a Content Delivery Network (CDN) for SEO appeared first on Search Engine Journal. Digital Experience Enterprise SEO

Using Testimonials in Financial Services Marketing. Finally!

Blue Flame Thinking

The times they are a-changin’. I grew up in a family with a Bob Dylan fan, and the lyrics of this well-known song have been in my head over the past year as we’ve learned to adapt to so many new situations. There’s one change that many financial marketers may welcome.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Use The Inverted Pyramid for SEO Copywriting via @sejournal, @jasonhennessey

Search Engine Journal

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. The post How to Use The Inverted Pyramid for SEO Copywriting appeared first on Search Engine Journal. Content Marketing SEO

HubSpot Beta Programs: Smart Content Explained

SmartBug Media

HubSpot recently released a beta program that’s built to catapult your smart content efforts to the next level. Now, you can grab an inside look at how to use this handy personalization tool, start creating messages to connect with more visitors, and propel your marketing goals forward.

Twitter Changes Image Crop & More Digital Marketing News via @sejournal, @shepzirnheld

Search Engine Journal

The team discusses how Twitter feeds will soon be full of larger images, Yelp's new features for advertisers, and YouTube's new tools for creators. The post Twitter Changes Image Crop & More Digital Marketing News appeared first on Search Engine Journal. News SEJ Network

Rising Influencers: 6 Body Positivity Advocates


Six influencers at the forefront of the body positivity, body acceptance and body neutrality conversation

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Connect Sendinblue to WPForms (in Under 5 Minutes)


Do you want to connect Sendinblue to WPForms, but you’re not sure where to get started? Sendinblue is one of the most popular email marketing providers (ESPs) around–and for good reason. It’s a powerful and affordable option for small businesses to start email marketing.

Women’s Health Conversation Finds Authentic and Inclusive Tone


People want authentic and inclusive conversations about women’s health - here are some of the brands and influencers leading the charge

SEO Content Strategy How to Bring Humans and Search Bots Together


Don't make the mistake of creating a content strategy disconnected from your audience. Here's how to create one that's primed for success. The post SEO Content Strategy How to Bring Humans and Search Bots Together appeared first on MarketMuse. SEO Content Strategy

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ADP’s Jill Taksey on Co-Owning Audience-Centric Messaging with Sales

Content Standard

Market differentiation must be earned. ADP has earned their differentiation by placing client experience at the center of everything they do.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Interview with our New Hire, Theo

Method and Metric

With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper into the world of digital, Theo has happily joined our team with a solid background in marketing and a thirst for Canadian adventure!

How Do You Establish an Ownable Position in Your Buyer’s Mind?


Why is it most of us know that Frosted Flakes are “Gr-r-reat” and that Budweiser is the “King of Beers” - even if we have never tried these products in the past? It’s because these brands have stayed true to their story. They established a position they wanted to own in their buyer’s minds, and [.].

A Reporting Template for Content Marketing Agencies


Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Let's fix that, shall we?

Video Marketing for Financial Advisors

FMG Suite

It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. Your prospects and clients expect your advisory to not only be experts in wealth management, they expect you to connect with them on their terms.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.