Wed.Nov 22, 2023

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5 Tips to Monitor and Improve Your Domain Reputation

SendX

Learn how to improve domain reputation with proven methods. Discover tips for authentication, list management, engagement, handling spam complaints, and more.

Domain 395
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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1: Your B2B Firm Needs a Client Newsletter Marketers want you to believe that your firm needs a newsletter.

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform.

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Why Most B2B Firm PR Strategies Fail to Deliver Tangible Results

Marketing Craftmanship

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Unfortunately, most B2B firms fail to achieve a return on their PR investment, for 3 reasons: Most B2B firms are focused on the quantity, rather than the quality, of their media placements.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Getting your digital asset management system to work with other tools

Martech

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. First, it’s important to have a strong and flexible foundation built on data. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works

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B2B Blogging 101 – What You Need to Know About Effective B2B Blogging

Marketing Craftmanship

Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.

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YouTube is deliberately ‘suboptimal’ for people using ad blockers

Martech

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.

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Marketing your business model: the killer differentiator

Velocity Partners

Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model innovations. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce. Did they actually invent any new tech that didn’t already exist? We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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OpenAI: The return of the king

Martech

He’s back! After an epic five-day-long mishegoss , Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m… — Sam Altman (@sama) November 22, 2023 The company has also changed its board of directors, removing three of the four

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How to Track Website Video with Google Analytics 4 (GA4)

Goodish Agency

When adding a YouTube video to your website, it's important to include a specific attribute in the iframe code: enablejsapi="true.

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The transforming power of ABM at BlueBotics

Strategic-IC

The transforming power of ABM At a glance: Challenge: Establish BlueBotics brand as a major player in its field Solution: Blended ABM strategy to build awareness and generate sales conversations Results: $4.5m+ pipeline opportunities and $1m+ in closed-won revenue Meet Matt Wade, VP of Marketing at BlueBotics Matt 's journey with the company began in 2019 when he became the first Marketing hire.

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What is Marketing Automation and How Can It Support Your Lead Generation Efforts?

Launch Marketing

Making sense of marketing and engagement data is not easy. Especially when there are no tools available to store and organize this data. Before marketing automation, companies tracked data in various places. These posed nightmares including inaccurate data, conflicting information and slow processing times. These challenges make it impossible to analyze their data to gauge marketing performance.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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RevOps Framework: How to Align Sales, Marketing, and Customer Success Teams

SmartBug Media

Few business practices are one-size-fits-all. Because of this reality, our customer journey might be messier than we prefer to admit. Optimizing touchpoints requires a lot of trial and error, in-depth market research, tedious data cleanup, and interdepartmental cohesion. We know a certain level of synergy is necessary for your business to capture and convert your audience, but what does it mean to truly “align” our teams?

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What is PSTN and Why Some Still Love That Copper Wire

The Daily Egg

PSTN, also known as the Public Switched Telephone Network, is a telephone system that has been in use for more than a. The post What is PSTN and Why Some Still Love That Copper Wire appeared first on The Daily Egg.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's not that new or hard to access. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

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VipeCloud Review

The Daily Egg

Customers typically don’t buy when first introduced to a brand. For B2B companies, it can take over two months for tech buyers. The post VipeCloud Review appeared first on The Daily Egg.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Signs Your Marketing Technology Problem Is Actually a Content Problem

Content Science Review

If your martech implementation is fraught with problems, chances are the wrong content approach is a big part of the cause. Learn to diagnose problems faster from this article.

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CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche, lempire CEO Shares All

Confessions of a B2B Marketer

Guillaume Moubeche on LinkedIn Guillaume Moubeche's YouTube Channel Guillaume Moubeche's Newsletter Iempire's website Iemlist's website Iemwarm's website Iemcal's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Wal

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The origins of Black Friday: where the chaos began

illumin

Black Friday is one of the biggest retail events of the year, with the related ad campaigns and sales promotions garnering as much importance for the ad industry as the retail sector. Massive crowds and seemingly unbelievable deals mark the holiday as shoppers line up for hours before piling into major department stores and malls in order to snag the best deal on their first holiday purchases of the year.

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Optimizing B2B Lead Generation: Uncovering Common Pitfalls

The Marketing Blender

Greetings and welcome to The Marketing Blender. We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. You can watch the discussion here.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot

You walk into a coffee shop where you’re a regular. When you go up to the counter, a barista greets you and asks if you want your usual order. This personalized touch makes you feel valued and leaves a lasting impression. Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued?

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From GROW (and ChatGPT) To All: A Happy and Healthy Thanksgiving Poem

GrowPowerful

From all of us at GROW Powerful, hear our cheer, A Happy Thanksgiving, full of joy we hold dear. In the dance of the leaves, in the cool autumn glow, We’re thankful for growth, and the seeds we sow. Blessed are we with minds that roam, For fractional CMOs who make each company home. They scale the heights, their vision keen, Crafting stories, making brands evergreen.

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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

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The 7 Features of Highly Effective B2B Influencer Marketing Programs

Top Rank Marketing

B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. That’s up from 34% in 2020 and 46% in 2022. And not only are more marketers trying out B2B influence, more than ever are seeing success. Our respondents rated influencer marketing the 2nd most successful tactic in their programs, second only to social media marketing.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui