Wed.Aug 12, 2020

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories.

The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role.


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How to Build a B2B Sales Team Structure


On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey.

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Brand Experience: the complete guide to this new type of marketing


Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Team Empowerment in Agile: Reality or Wishful Thinking?

Marketing Insider Group

When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”.

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What is two-factor authentication and how to set it up on your website


You certainly know the importance of creating a website to generate business opportunities. However, it is not enough to develop beautiful templates and get tools focused on SEO results. Your website also needs to be secure , which requires good practices such as strong passwords.

3 B2B Tech Content Marketing Mistakes—And What You Should Do Instead


Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion.

How to Choose the Best Podcast Host


Guest post by Adam Hendricks. So you’ve been thinking of starting a podcast and finally made it happen? Nice move!

8 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Settle Smarter with Dana Look-Arimoto (Season 1, Episode 7)


This week’s guest is Craig Forman, Lead People Scientist at Culture Amp. What is culture anyway? Do I have to watch Downton Abbey to get it?

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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.”

The Anatomy of a Strategic Demand Marketing Plan – Part 3: The Strategy Phase


Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. This week, we take it a step further as we share how the insights phase builds a foundation for the strategy phase.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

How far are you prepared to go with your brand’s voice search strategy? As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead! Ranks 233 on Inc. 5000 List


Named in top 250 of the 2020 Inc. 5000 Fastest Growing Private Companies in America Annual List, Reporting an impressive growth rate of 1869.18% revenue growth over three years San Francisco, CA, Aug. 12, 2020 — , the autonomous demand generation company, today announced that Inc.

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10 techniques to increase your blog traffic in 2020


Increase blog traffic is the key to Content Marketing. Good content can engage, but it needs to be in the spotlight to be seen. Attracting a qualified audience is the key to get better results. There is no formula to generate more attraction.

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)


Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before.

SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Move to Ecommerce: How Retailers Can Adapt During a Crisis


Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020 and beyond, it will continue to become an increasingly popular shopping choice for many consumers.

60 A/B Testing Examples to Get You More Conversions


Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. It allows you to rely on data to make smart choices about how you communicate with your audience.

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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand.

8 Hidden Costs of Repetitive Manual Reporting


If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

A Category is Born


Evan Liang & Kelvin Cheung, Co-Founders of LeanData. When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. The days of the meat-eating enterprise sales reps who could sell ice to Eskimos was over.

A/B Testing for Content: How to Run A/B Tests with Engagement as KPI


In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty.

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Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign.

Stick the Landing: Best Practices for Developing Effective Landing Pages

Launch Marketing

Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.