How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success
Adobe Experience Cloud Blog
AUGUST 15, 2018
As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.
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