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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. There’s lots more here, so download and check out the full report to get the complete story on content marketing trends. Download the full 80-page report to get all of the details.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. The association with other influencers and emerging brands. The biggest benefit is brand building.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Download the full report from PathFactory to get all of the details about trends in content distribution, consumption, and binging. The way B2B buyers consume content has changed significantly in the past two years. Conclusion.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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The State of B2B Influencer Marketing [Research]

Webbiquity

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Download the full report to get all the details. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity.

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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Two recent research reports provide answers. Download both of these reports from SWZD to get all the details. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Six months into the pandemic, how have IT buying plans and practices changed?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust.

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How ZoomInfo Enhances Your ABM Strategy

According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Download this eBook to learn how to start improving your marketing team's data! Not so fast, though.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Download this exclusive report to learn key findings related to: Current and Future State of B2B Thought Leadership.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Download this eBook to find out! Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Download this comprehensive guide to learn the Effective Management for Remote Employees and Teams.

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Can Businesses Meet Increasing Consumer Expectations?

This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication.