Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

NetLine

MAY 20, 2020

If that kind of research existed, you’d want to know about it, right? 4 million unique, fully-permissioned downloads generate a whole lotta data. . It crashed many a web browser in trying to wrangle and study it all. . Our research indicated that, in 2019, Tuesdays and Wednesdays were the best times to reach B2B audiences.

Lead Gen 94

Lead Gen Content Buyer's Journey Work Management 94

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

BOP Design

OCTOBER 1, 2019

However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. It’s important to remember that a potential prospect who completes a form and trades their contact information for a guide, whitepaper, case study or ebook is indeed a lead. . Content Offer Downloads Aren’t Leads.

Top of Funnel 84

Top of Funnel B2B Sales Content Marketing Funnels 84

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Download the full report, here. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Tiecas

MARCH 11, 2024

Easy-to-find downloads show you value their time. Downloadable CAD files: Engineers often need to incorporate your components or products into their designs. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Envy

JULY 31, 2017

After a few workshop sessions, tons of research and several rounds of copywriting we reached succinct messaging that defined clearly: What is Aqua Security. Researching and mapping out keywords. After solid footwork, such as keyword and persona research, Aqua published assets targeting DevOps. What they offer.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Hinge Marketing

OCTOBER 26, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition. About the Research. Download the Free Executive Summary. in 2020 to 14.6%

Software 109

Software Buy Trends Case Studies 109

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 63% of respondents said they noticed ads from the solution provider they chose during the research phase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms. Bottom line?

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. Alignment empowers marketers to build a better business case for content marketing. Three words: lack of alignment.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. Download the Free Executive Summary. About the Study. This year’s study taps into a robust sample.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Marketing Insider Group

SEPTEMBER 16, 2020

So I did some research to share my findings with you. (By You can also download your own Stories (during the 24-hour window). Research shows Instagram influencers post to their feeds less often these days than they have in the past: We’re all spending more time online than we have in the past. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. The High-Growth Perspective.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Contently

JULY 16, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. The surge in new content proved to be an interesting case study for healthcare publishers. Click here to read the full report for free (there’s no form to fill out or file to download.).

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. Download the Visible Expert Research Summary. About the Study. This latest research brings the findings up to date. .

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Take a look at our research showcased in Figure 2 and Figure 3. Growth of organization by research frequency. Profitability of organizations by research frequency. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Heinz Marketing

APRIL 17, 2024

I proceeded to test that assumption in a free trial with DataRobot (no affiliation with this blog – my research suggested that their platform was user friendly for novices). Business Case Walkthrough When I opened “Workbench” (where you run your models in the platform), I didn’t know where to start.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59