Buffer

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Including at least three social sharing options boosted the rate to 11.2%

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

MAY 24, 2010

Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. In today's post we collected some great visualizations of social media concepts including monitoring and content distribution. 22 Amazing Social Media Graphics 1. Social Media Process v.

Social Media 28

Social Media Education Media Budget Programs 28

Outbound Engine

SEPTEMBER 16, 2019

Download Duolingo to learn another language or brush up on an existing base. Check up on your social networks. If so, it’s a good time to share something with your network. Check your Facebook business page, and maybe Instagram or Twitter if those are part of your social media plan.

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Especially if your influencer has a large database of fans, these are the people you should be targeting with your b2b social media campaigns. Check out our Social Media Tactical Plan !

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Sprout Social

SEPTEMBER 24, 2018

Instagram is now the third largest social network. To begin, download the IGTV app from Google Play or the App Store. Finally, all great social media marketers know how important it is to maintain a consistent posting schedule when it comes to keeping audiences engaged. How to use Instagram TV. Stick to a schedule.

Verticals 102

Verticals Youtube Ad Frequency Ideal Customer Profiles 102

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Industrial Marketing Today

MAY 18, 2010

Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott. Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 10, 2010

It is called All in One SEO Pack (AIOSEO) and you can download it from here for free. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

AUGUST 3, 2010

You could do the same thing with the number of downloads of a PDF document from your site. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. It is measured by using Event Tracking in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Or do you want them to download a white paper? If you use WordPress for your business blog, you need to download two very useful plugins. Both are free to download and will automate some of the SEO chores. Do you want them to sign up for your newsletter? Give them multiple ways to do so.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. While social media marketing may be cheap, it is not free.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

This was second only to downloading product data sheets. Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Oktopost

MAY 23, 2024

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. The concise format encourages higher engagement rates as users are more likely to swipe through a few slides than read a lengthy report on social media.

Linkedin 62

Linkedin Paid Search Agency Social Media Thought Leadership 62

Industrial Marketing Today

MAY 14, 2010

Why not create a downloadable library on your website? Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Industrial Marketing Today

JUNE 3, 2010

You may also be interested in downloading our FREE Step-by-Step Guide to Website (re)Design. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Hubspot

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 7 Predictions for Social Media in 2017. Good question.

Social Media 36

Social Media Trends Media Mobile Advertising 36

Convince & Convert

APRIL 14, 2015

For example, here are some things effective blog editors do: You plan awesome content. You share your content with social media. At CoSchedule, this method helps us publish two 2,000-word posts each week (with around 10 blog graphics and a free download in every one). Listen to your audience on social media.

Efficiency 162

Efficiency Planning Process Work Management 162

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 8, 2010

link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. You have to pay for WiFi, e-books, itunes downloads, apps? I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Avoid asking for phone number if the call to action is a download, it’s not necessary and will seem like a return sales call is imminent and will lead to high rate of abandonment. They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

MARCH 4, 2020

Social media is one of the best ways to market your business. billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. What Is Social Media Marketing?

Paid Content 66

Paid Content Social Media Social Marketing Media 66