Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way. Email landing pages should be short and sweet.

How to Easily Create a Landing Page (in Under 5 Minutes)

Optinmonster

Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience. In this post, you’ll learn how to create a landing page that converts traffic into leads and leads into customers.

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SeedProd Review: Is This Landing Page Plugin Worth the Hype?

Optinmonster

Want to create high-converting landing pages for your WordPress website? Creating a landing page can feel overwhelming for beginners. Yet, with the right landing page plugin for WordPress, you can say goodbye to overwhelm and hello to an easy way to grow your business.

How the Pros Would Optimize Your Landing Page

Unbounce

Just look at your landing pages. What opportunities would they see on your landing pages? The first step was to find a landing page—a good one, so that we can find opportunities instead of just focusing on the basics. It’s the same with landing pages.

How to Create High Converting Landing Pages

Sharpspring

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. Typically it’s a standalone page, independent from your website, specifically designed to fulfill the needs of a specific marketing or advertising campaign. What is a good landing page?

Landing Page Ideas That Are Strikingly Simple (and Actually Work)

Optinmonster

Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? In this article, we share landing page ideas that will get those conversion rates soaring. More specifically, we’ll be looking at: What is a landing page (and what is it supposed to do)? What makes a good landing page. How you can get killer landing page ideas from 5 terrific examples.

8 Genius Ebook Landing Pages That Get Readers Downloading

Unbounce

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. You set up a targeted campaign to bring people to your ebook download page, and traffic is trickling in. But before you can wow your readers, you need to get them to click “download.”. 8 Ebook Landing Page Examples that Convert.

The 5 Essential Elements of a Winning Landing Page

Unbounce

That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page. In contrast, landing pages keep your audience focused on a specific campaign (and make ’em much more likely to convert).

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Google also defines the key factors through which an advertiser can improve that landing page experience.

8 Tips for a High-Converting Book Landing Page

ConvertKit

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. The good news is there’s a secret weapon that makes the promotion part a little bit easier: Landing pages. Think you don’t need a landing page because you’re selling your book through other channels?

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? But, even if you have sufficient traffic for valid A/B testing, it’s helpful to get the page as close as possible to ideal for reaching your target audience right from the start. After all, if that were the case, they wouldn’t be looking at your page.

Creating a Successful Landing Page for Manufacturers

SmartBug Media

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. At its core, a landing page is a place where a website visitor can fill out a simple form in exchange for a piece of gated premium content, such as a guide, industry report, checklist, or something else of higher value than an awareness piece of search engine optimization (SEO) content.

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.

How to Create a Newsletter Landing Page

ConvertKit

To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list. The benefits of creating a newsletter landing page. Think of your newsletter landing page as the “gate” between where your audience is right now and where they want to be. So, why should you create a newsletter landing page? A newsletter landing page will help you do that.

“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing?

The Ultimate Landing Page Checklist: 5 Must-Have Elements

SmartBug Media

Landing pages are critical to any inbound marketing campaign, and they can skyrocket the number of leads you capture. However, just creating a landing page is not enough. Not sure how to optimize your landing pages? 4 Common Landing Page Mistakes to Avoid.

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. But there is a process that includes several different elements that can take your landing pages to the next level. What Is a Landing Page?

Designing Product Landing Pages: Best Practices for 2020 and Beyond

Webbiquity

When designing product or download landing pages, there’s a lot to keep in mind. First, you need the page to be attractive. It requires careful planning, a solid knowledge of your audience and products, and most of all, continual testing of all elements to fully optimize the page for conversions. Before you begin with a complete visual redesign, it’s helpful to consider exactly how people look at web pages. Guest post by Natasha Lane.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews.

6 best landing page design examples to inspire your next layout in 2020

RockContent

SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion. But the landing page design has to be carefully crafted to achieve this goal. Landing page design examples that converts.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign.

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.

4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Each of these tools allows you to download data at any given time, so you can sort and analyze as you wish. Step 2: Assess Keyword Rankings and Existing Landing Pages.

4 Essential Landing Page Elements

ConvertKit

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. With a landing page, you can create messaging that is directed to one niche audience. Coming Soon landing page example from Class Tech Tip.

How to Create an Effective Facebook Landing Page

Convert

A Facebook landing page is like a gateway between your Facebook ad and your product. If you’re like most people in the world, you would have likely given up and just googled the movie instead of trying to locate it on the crowded landing page.

Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. New to landing pages? Takeaway #2: Marketers are doing a whole lot with their landing pages.

How to Measure Landing Page Success

Sharpspring

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success?Landing Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. However, if your landing pages aren’t built to maximize ongoing conversions, then you’ll start to see performance dip across all of your marketing efforts.

The Ultimate Guide to Landing Pages

Hubspot

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. Well, that’s where landing page best practices come in. Make your page responsive.

How to Elevate Your Conversions with Landing Page Testing

ConvertKit

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. It's easy to create a landing page and then forget about improving it over time. Landing page testing is essential for every online creator to understand. What exactly is landing page testing?

The 20 Best B2B Landing Page Examples of 2020

Unbounce

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist. 20 B2B Landing Page Examples in 2020. Landing page example from ActiveCampaign. Landing page example from Shopify.

11 Outstanding product landing page examples that convert

ConvertKit

What is a product landing page? How do product landing pages differ from lead generation landing pages? What types of products can you sell with a product landing page? 5 essential elements every product landing page should include. Here's the dirty truth: even seasoned entrepreneurs and online creators sometimes find designing product landing pages to be a nightmare. All without leaving the page.

How Many Fields Belong On Your Landing Pages? [Chart]

Oracle

We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. Most of these forms are landing page forms , so the fact that a visitor is on the page is already an indication of a fairly high level of interest. Forms where you’re offering a download of some sort can ask around 11 questions before a noticeable drop off. How Many Fields Belong On Your Landing Pages?

6 best landing page design examples to inspire your next layout in 2020

RockContent

SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion. But the landing page design has to be carefully crafted to achieve this goal. Landing page design examples that converts.

(Guide) How to Choose & Customize a Landing Page Template

Unbounce

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?”

Back to Basics: What is a Landing Page and How Do They Work?

SmartBug Media

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. A landing page is a page on your site that is designed to convert visitors into leads. A person sees a call-to-action and ends up on a landing page with a form. Building a Great Landing Page.

What Is a Landing Page? How to Create Landing Pages that Convert

ConvertKit

Landing pages are your secret weapon. A great landing page can boost your conversions, grow your audience, and build trust and loyalty with visitors. Great landing pages are easy to design and share. In this post, we'll cover everything you need to know about landing pages: what they are, why they're important, how to use them to grow your audience and business, and some tips for creating great landing pages that convert.

Are Your Landing Pages Helping Or Hurting Your Marketing?

PathFactory

404 – page not found. But the page still wouldn’t load on the iPad. The landing page loaded this time, but the username and password didn’t work. We’ve been known to throw gates up in front of all our content, provide inadequate landing page experiences, or house our content in confusing and hard to navigate hubs. First up, landing pages. Can everyone read your landing pages? Are your landing pages just dead ends?