article thumbnail

Make It to the Inbox With Litmus Spam Testing

Litmus

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). List-Unsubscribe.

CAN-SPAM 111
article thumbnail

Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Using an email address that includes your company’s domain is a must, not only for establishing trust but also for enhancing brand recognition. The message must include your valid physical postal address. Use a simple, clean visual design, making sure it’s easy to digest on both desktops and mobile devices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Make It to the Inbox With Litmus Spam Testing

Litmus

There are generally two types of blocklists—one is at the internet protocol (IP) level, and the other at the domain level (such as litmus.com and mail.litmus.com). Blocklists are intended to help identify IP addresses and domains thought to send spam emails. Email authentication looks at the source of an email to see if it’s valid.

article thumbnail

Best Lead Enrichment Tools for 2024

DealSignal

This ensures that your business is reaching out to valid and active contacts, and helps prevent wasted time and resources on reaching out to invalid or inactive contacts. This helps ensure that businesses are reaching out to valid and active contacts. Although even that is debatable.

article thumbnail

SmartNews Best Practices

RebelMouse

You’ll need to provide publisher information and, most importantly, a SmartNews-compliant feed that’s validated through the SmartFormat Validator. Here are some examples: Raw Story Premier Guitar You need both a dark mode and a regular/light version of your logo, with an alpha channel (transparent background) recommended.

article thumbnail

BIMI Email Standard Decoded: Best Practices, Benefits, and Way Forward

Martech Advisor

BIMI sits on top of other email authentication standards such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC). BIMI is perhaps the most transparent way to let users know about the authenticity of your emails. Choose a Logo.

article thumbnail

Broken Link Building: How to Exploit Broken Links for SEO

seo.co

You can do this by clicking: Site explorer > Pages > Best by Links > Filter for HTTP 404 Errors This will give you a snapshot overview of every broken link on the website and how many referring domains each has. Another broken link building technique involves looking for relevant expired domains that have backlinks.