Remove domain-analysis
article thumbnail

Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.

article thumbnail

How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

Analysis 287
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

Moz

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. We're talking things like Domain Authority , Spam Score , Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe.

Domain 54
article thumbnail

Google SGE a top threat to brand and product search terms, study finds

Martech

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. of keywords in this analysis did not have an AI-generated response. unique domains were featured per answer. unique domains were featured per answer.

Studies 80
article thumbnail

Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Email domains Instead of requiring a business email domain to download content, simply use negative scoring to de-prioritize leads who use personal or.edu emails. Suzy advises making this field a dropdown list of set options, rather than an open text field, to make analysis easier.

article thumbnail

Google’s March 2024 Search Update: The Battle Against AI-Generated Content

Animalz blog

Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. Google aims to end this practice by punishing clearly irrelevant domains when comparing their old content to new content. Google’s latest update reinforces this ethos.

article thumbnail

7 Inspiring Content Marketing Examples (And Why They Worked)

Ahrefs

live pages in English by organic traffic and referring domains. We will also share our short analysis of why these examples … Read more › To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B

Examples 118