Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Are your workflows running you, or is your team in control of them?

Work Management 84

Work Management Digital Asset Management Enterprise Management Marketing Management 84

Sprout Social

APRIL 17, 2024

Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. A high-quality chatbot builder should offer customization options, covering everything from the chatbot’s appearance and conversation style to its workflows and responses.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Planning 127

Planning Work Management Resource Management Digital Asset Management 127

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Digital asset management.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Heinz Marketing

JANUARY 19, 2024

As it is necessary for effective change management, reiterate why this tool is necessary from the start of implementation through its final stages. Step 5. Establish training and process workflow changes. Provide documentation on process workflow changes and open to questions. Update onboarding documents. Step 6.

Tools 107

Tools Work Management Planning Ideal Customer Profiles 107

Martech

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Document your approach from end to end. Identify your client-facing value proposition. Not sure where to begin?

Advertising Agencies 92

Advertising Agencies Automation Advertisements Advertising 92

Salesforce Marketing Cloud

OCTOBER 19, 2023

Robotic process automation (RPA) : Leave data entry, information sourcing, and other time-consuming tasks to an RPA, a bot that can intelligently process documents or take action on someone’s behalf. Automation streamlines workflows so your customers can get their problems solved faster. How can you use automation in customer service?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Martech

APRIL 26, 2023

Create different Knowledge Bases to better serve different audiences Segment your knowledge base content more easily and securely using the new feature to create multiple Knowledge Bases for documentation. Previously, tasks may have been due on a weekend, which required manual updates or incorrectly overdue tasks shown in your reporting.

Knowledge Base 91

Knowledge Base Hubspot Validation Landing Pages 91

Salesforce Marketing Cloud

DECEMBER 11, 2023

Discover the latest trends in workflow automation Stay up-to-date The case for business process automation Why automate manual processes, business processes, and even data entries? With BPA, you’re guided by its predefined and preprogrammed steps for completed workflows.

Automation 69

Automation Work Management Marketing Management Process 69

Salesforce Marketing Cloud

JANUARY 23, 2024

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. The good news is that to a great extent, you can – with strategic knowledge management. What you’ll learn: What is knowledge management? Get the free report What is knowledge management?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Zoominfo

JULY 28, 2022

The lead routing workflows that support those motions should follow suit. Accelerate speed-to-lead Kaseya , a company dedicated to IT platform management and monitoring solutions, recently went through a series of mergers and acquisitions. Ideally, revenue teams reach an agreement on the definition of leads, their quality, and status.

Enterprise Management 130

Enterprise Management Lead Scoring Lead Ranking Sales Qualified Leads 130

Martech

AUGUST 15, 2023

A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy. Your documents will be much easier to divide and conquer.

Digital Asset Management 71

Digital Asset Management Enterprise Management Work Management Marketing Management 71

Marketing Insider Group

DECEMBER 18, 2023

The content creation experts at Contiem recommend using things like conversational tone, personal pronouns, short sentences, and a visually appealing format to create meaningful product documentation. A content creation, management, and delivery firm brings a sense of professionalism and quality to your content.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Practices 109

Practices Best Practices Training Guidelines 109

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Work Management 104

Work Management Digital Asset Management Marketing Management Organization 104

Martech

DECEMBER 12, 2023

Documenting software usage and identifying improvement areas Encourage your team to meticulously document how they currently utilize software tools. Setting specific goals for workflow optimization Establish clear, measurable goals aimed at resolving specific workflow issues with the current software.

Work Management 123

Work Management Marketing Management Budget Programs Software 123

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. New workflow actions for date delays and deleting contacts. CRM records improvements.

CMS Development 110

CMS Development Terms and Conditions Work Management Marketing Automation Services 110

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Act-On

OCTOBER 11, 2023

So let’s break them down into key responsibilities, as well as the sub-teams and specialists who manage them. And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Seismic

NOVEMBER 14, 2023

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. For that reason, Seismic is excited to announce Fund Report Orchestrator, our latest software solution, purpose-built for planning, authoring, workflow, and approval workflows.

Marketing Management 59

Marketing Management Content Planning Template 59

Martech

JULY 27, 2023

Dig deeper: The pitfalls and practical realities of using generative AI in your analytics workflow And here’s this week’s round-up: Constructor’s Attribute Enrichment improves online product catalog quality using deep learning and machine vision. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees.

Marketing AI 93

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 93

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Read next: What is Scrum, the project management framework agile teams rely on? Marketing work management: A snapshot. What’s new? Anything else? Why it’s important today.

Marketing AI 101

Marketing AI Digital Asset Management Budget Programs Work Management 101

Martech

JANUARY 7, 2022

Marketing work management: A snapshot. What it is: Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. What the tools do.

Planning 133

Planning Digital Asset Management Work Management Marketing Management 133

Heinz Marketing

APRIL 25, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Across every client, every company, and every team, there is a constant struggle between complexity and simplicity. It is a natural product of growth, but it must be managed. As a natural product of growth, it must always be managed. Complexity is unavoidable.

Work Management 104

Work Management Marketing Management Paid Search Agency Thought Leadership 104

Martech

APRIL 4, 2024

Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. How it helps you For managers overseeing marketing campaigns, the new filter makes it straightforward to identify and assess the performance of emails developed with AI assistance.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They provide a source of truth.

Social Media 129

Social Media Template Campaigns Media 129

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Create your workflow.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Valasys

JULY 24, 2023

Faster processing times, enhanced data accuracy, and effortless handling of complex workflows empower organizations to focus on strategic activities, fostering innovation and growth. RPA streamlines repetitive HR tasks, allowing HR professionals to focus on strategic initiatives like talent management and employee engagement.

Work Management 52

Work Management Customer Satisfaction Business Allocation 52

Martech

NOVEMBER 30, 2021

Snapshot: Marketing work management platforms. This has heightened the need for work management tools that help marketers navigate these new workflows. That’s why marketers are adopting agile workflow practices. They often integrate with other systems like digital asset management platforms and creative suites.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Planning 113

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. Tone/style guides built into prior templates and editor capabilities. In generative AI, what is a “version”?

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. Inflexibility within the workflow. Inter-team workflows. Ahh the workflow. Now, using all sorts of different tools, we can create flexible, dynamic workflows that take our operating models and activate them. How quickly priorities change. The Org Chart.

Efficiency 117

Efficiency Elasticity Ad Building Planning 117

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. Lead liaison’s study of 10,687 business cards and documents requiring transcription determined standard OCR was accurate 60.34% of the time. accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Content production workflow: The end-to-end process of creating content. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Modern B2B

NOVEMBER 13, 2023

It’s anything that requires managing due to poor processes, poor code or lack of time to sort, organise, repair or decommission. Technical debt typically comes about through age, taking the fastest (but less rigorous) route, poor management processes, or poor code. Automations can apply to actions, workflows, processes or flows.

Work Management 52

Work Management Template Advertising Agencies Paid Search Agency 52