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Tactical video for technology sales and marketing

Biznology

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships. Different viewers may value different results (e.g.,

Tactics 150
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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130
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Integrating Content Across Your Enterprise

ClearVoice

Innovative content and strategy can position your business as an employer of choice and draw in top-tier talent.

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AI-Powered Content Creation for Manufacturers: How to Target Every Stage of the Buyer’s Journey

Tiecas

Testimonial Generation: AI can help identify key quotes from customer feedback and testimonials to create impactful social proof for your products or services. Stay away from creating fake testimonials). Meanwhile, content like tips and tricks guides, eKits, and cheat sheets are less likely to signal immediate buying intent.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Another approach is using customer testimonial videos as a lead generation tool. Can be instantly accessed. Worksheets.

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3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

Though they typically only run 800-1200 words, they can be quite a complex document. Add in a testimonial or two, discuss some of the implementation mistakes you made, close with a persuasive CTA, and you have a lethal sales weapon. What makes them work? Basically, your prospect needs to be able to see themselves in your success story.

Tactics 164
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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. ICT has onboarded many early adopters and lighthouse accounts who are in the process of using ICT Tracker and building ROI testimonials. Here’s their story.