KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. This is followed by email distribution (23%), CRM (23%), and attribution/business intelligence (19%). Leveraging Marketing Data and Analytics.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. As always, social media played a large part in distributing content.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 117

Enterprise Management Consulting Work Management Marketing Management 117

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. This isn’t a cost distribution. Or even a scale of usage distribution. They had no say over the body of our report.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Statistics showed that 56 percent of marketers in the U.S. More Marketers Creating Original Video Content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

NOVEMBER 6, 2018

New research suggests that it’s not always video that outperforms display advertising. IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. The Growing Investment in Video Marketing.

Display 145

Display Video Marketing Distribution Statistics 145

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Use of paid content distribution decreased to 67% from 81% in 2021. Dig deeper: Content marketing: What it is and why marketers should care.

Marketing Report 114

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 114

KoMarketing Associates

AUGUST 2, 2017

Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai Understanding Customers’ Marketing Content Preferences.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. Then I think about distribution channels.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). Approximately 21% stated that they have replaced their email distribution platform. Identifying and Resolving Ongoing Martech Issues.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Walker Sands

OCTOBER 26, 2023

Reporters and editors from Barron’s, Inc. adults now get at least some of their news from Facebook, according to research from the Pew Research Center that was published in 2022. “No reporter, said journalists have a responsibility to debunk fake news online. Fowler was an AP reporter for 16 years.) A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. Thorough audience research incorporates qualitative methods.

Research 105

Research Content Marketing Paid Search Agency Content 105

Aberdeen

APRIL 28, 2021

However, as organizations (and their data) grow more complex, finding and reporting the insights in a timely fashion – or even at all – is becoming an increasing challenge. In order to streamline business reporting and maintain an edge on competition, IT and business leaders are transitioning away from legacy IT-centric methods.

Analytics 52

Analytics Distribution Order Automation 52

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

Vidyard

AUGUST 25, 2014

When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle.

Marketing Report 57

Marketing Report Research Video Marketing Distribution 57

LeanData

JULY 13, 2020

Even though round robin lead distribution sounds fairly simple – just assign everyone an equal amount of leads – there can be many variations and exceptions. Also research by Harvard Business Review shows that only 37% of companies contacted a lead within the hour. And more so in sales than anywhere else.

Distribution 52

Distribution Sales Qualified Leads Work Management High Quality Lead 52

SmartBug Media

NOVEMBER 30, 2020

This means, hypothetically, a user could see your Facebook ad, do research organically on Google to find out more about your offerings, and convert through one of your Google advertisements. Understanding each marketing platform’s attribution reporting is key to achieving the fullest picture of which platforms are working for your business.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. In addition, another 50% of technology marketers this year report “moderate” success. thus, we consider tech marketers “early adopters.”.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

B2B Marketing Directions

NOVEMBER 7, 2020

billion on content marketing this year, according to new research commissioned by The Branded Content Project. Business Category Rankings The Borrell report also provides detailed estimates for 100 distinct types of businesses. Image Source: The Branded Content Project/Borrell Associates Inc.

Spending 68

Spending Research Content Marketing Planning 68

Seismic

MARCH 12, 2024

Seismic’s Professional Services team also collaborates closely to develop a streamlined distribution strategy tailored to your organization’s needs. Optimizing content distribution gives teams access to the most relevant materials precisely when needed, bolstering productivity and decision-making capabilities.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104