QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Content Standard

APRIL 16, 2024

At the same time, Edelman’s latest Trust Barometer research cites search engines as the source consumers most trust for news and information—outstripping trust in traditional, owned, and social media channels. It’s also common for keyword research to be misaligned with business objectives.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Sharpspring

APRIL 29, 2020

Hashtags are like your keywords. Think of it like SEO; keyword stuffing causes posts to look spammy and unprofessional. Remember: Avoid keyword stuffing. There is a lot of research on the best times to post to LinkedIn. Give your employees something to share other than research. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Marketing Insider Group

MARCH 13, 2023

After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. I start at the same place every time: Keyword research. Anyone can do this research. If you do that, keywords and ideas will never stop coming to you. All of the above?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. What is B2B content marketing? Content will be passed over if it isn’t useful or trusted.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

ClearVoice

APRIL 13, 2024

Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics. Running your keywords through keyword research tools will give you a better grasp of the value you’ll get from your phrases.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics. Running your keywords through keyword research tools will give you a better grasp of the value you’ll get from your phrases.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Webbiquity

NOVEMBER 23, 2020

Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. Find long-tail keywords in minutes, to help your pages rank higher in Google. Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. Long Tail Pro.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sprout Social

APRIL 16, 2024

These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. Social listening queries and Boolean search Boolean search is a way of refining query results by combining keywords with search operators. This can take a lot of shapes.

Keywords 100

Keywords Template Analysis Barriers 100

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

The Mx Group

AUGUST 24, 2018

The content distribution strategy can make or break its success. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. If you need assistance putting your content distribution strategy together, get in touch ! These are just a few of our tried-and-true tips.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. From there, click the Tools icon, then click Keyword Planner in the menu that flies out. So, now that you’ve got access to Google Keyword Planner, what can you do with it? First, two obvious ways to use the tool: Discover New Keyword Ideas.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Seismic

MARCH 12, 2024

This approach fosters an intuitive and consistent method for content classification, augmented by metadata such as keywords and descriptors, to streamline content retrieval and maximize efficiency.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Exo B2B

JANUARY 23, 2024

And to distribute these types of content , the CMI study also looks at ALL distribution channels, not just social networks. Here too, three graphs focus on social networks, content types and distribution channels. Many use the tools to research titles and keywords (45%) and to write projects (45%).

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message. Social—Keep up with the times.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

ClearVoice

DECEMBER 19, 2023

Conduct research and plan. Examine any existing content and conduct keyword research. Distribute and promote your content. Research and planning. including keywords, readability, and sentence length) Content distribution and promotion. Consider creating a separate content distribution plan.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

chiefmartech

DECEMBER 5, 2023

And if you try to tie it to the keywords that people are overindexing on at the moment, it’s all too easy to blend into the same backbround-radiation platitudes we’ve been observing for two decades of digital marketing. This isn’t a cost distribution. Or even a scale of usage distribution. One more thing.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

RebelMouse

OCTOBER 19, 2023

Google returns information from the index when you search They talked about thinking about keywords that people might search for to find your content, and to include language geared toward your targeted audiences. Determining the right keywords is essential to online success, and we have solutions for that, too.

Google 103

Google Keywords FAQ Custom Publishing 103

Navigate the Channel

DECEMBER 15, 2023

The Importance of Content Marketing Content marketing is the strategic creation and distribution of valuable, relevant, and consistent content to attract and engage a clearly defined target audience. You can experiment with different content formats, distribution channels, or messaging to better align with your goals.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Top Rank Marketing

OCTOBER 30, 2023

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Animalz blog

MARCH 21, 2024

The key characteristics are: Comprehensive coverage of a defined topic space Evergreen, SEO-optimized content that ranks for relevant keywords A clear, intuitive site structure that makes navigation easy Prioritization of depth and quality over publishing frequency When executed well, a library approach is incredibly effective.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Search intent-based analysis.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Distribute content in many places from one platform.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Biznology

OCTOBER 14, 2013

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Here are 10 other resources now that Google has taken away our keywords.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Search for keywords related to your product or service and see what other businesses rank for them. Quality: Is their content accurate, well-researched and polished?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Only B2B

DECEMBER 8, 2020

1 Content Distribution. When you are spending so much of your precious time in developing a great piece of writing it is very important that you distribute it to the channels that will yield more traffic. Distribute your content to get more exposure and links. 5 Keywords Still Do Wonders. Where To Use Keywords.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Go Beyond SEO

FEBRUARY 15, 2024

Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance. One key aspect of on page SEO services is conducting thorough keyword research. By incorporating relevant keywords into these elements, you can signal to search engines what your content is all about.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. We will see more companies creating more search content targeted at the same number of keywords.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Sharpspring

JULY 22, 2022

Automating the distribution of your own content on your social channels just ensures that you won’t miss a chance to promote your content, and you’ll have one less thing to do each day so you can focus on more personalized engagements. Content research and brainstorming. Fully automating your social media content.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65