Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. When was the last time an article published on LinkedIn went viral?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But you have to make sure it’s distributed effectively. Here are 27 different content distribution ideas to promote your primary research. ” I’m glad you asked.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Hubspot

JUNE 13, 2019

But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 100

Press Distribution PR Public Relations 100

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. One of the most important choices during a literary journey is determining the right book publishing format for your work. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook.

Distribution 99

Distribution Youtube Facebook Video Marketing 99

Engagio

DECEMBER 4, 2018

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. Two philosophies have emerged to tackle this question: Content Operations: A model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. Converge provides a publishing platform for content amplification.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Marketing Insider Group

FEBRUARY 7, 2017

Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do.

Lead Nurturing 100

Lead Nurturing Distribution Tips Leads 100

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. What are Content Operations?

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Vision Edge Marketing

APRIL 16, 2024

CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. Consolidated (CCBCC), the largest independent Coca-Cola bottler in the United States.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Content Marketing Institute

JUNE 14, 2018

You hit the publish button and … Nothing. If you can post something great at least weekly, over time you will build a picture of what content works best and what doesn’t, which leads nicely to the next point. Post regularly on @Facebook to learn what content works best (then promote it), says @MrGavinBell. Tumbleweed.

Distribution 110

Distribution Facebook Ads Top of Funnel 110

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . Your contents’ lifespan doesn’t come to an end once it’s published. Here are some ways to distribute your content that you haven’t already tried. . Blog Teaser. LinkedIn Pulse.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! Why does content marketing work all the time? This is why content marketing works.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Alternatively, check out the work BlitzMetrics is doing for some B2B marketers.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Marketing Insider Group

JANUARY 4, 2021

What works for one SaaS company may not work for the next. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Distribution plan: Now that you have content, how will you distribute it? Without distribution, it can’t deliver traffic. We can help!

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective. Below you’ll find 10 creative ways to distribute your content -- with a little bit of background to set the stage. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. And in facing the challenges of last year, the publishing world showed just how nimble and adaptable it can truly be.

Distribution 40

Distribution Trends Storytelling Content 40

Buffer

APRIL 10, 2020

Before I worked in a remote team , I was a freelancer and never needed to collaborate with teams very much. Here are the ways I’ve worked to master my calendar. Calendars are an essential tool for checking availability at Buffer, whether you want to book a call with someone, or just check if they are “at work” that day.

Distribution 66

Distribution Google Transparency Tools 66

Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Distribute this content where your ideal buyers can consume it (i.e., Getting initial buy-in is great, but you need to keep proving why content marketing works. Image: CMI.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. “ Oh, we’re B2B,” someone said. percent for LinkedIn.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Marketing Insider Group

NOVEMBER 16, 2020

Retargeting works. With a smart platform working for you, you can expect to redirect users back to your site for conversion. In addition to Criteo, consider AdRoll (See how it works in the video below.) Smart Social Media Content Distribution. Retargeting can be a very valuable strategy. Image: Criteo. and ReTargeter.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

JUNE 22, 2020

As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Always on content marketing works ever better, especially when trying to grow your brand. Publish Quality Content Consistently.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Marketing Insider Group

FEBRUARY 27, 2023

That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. We know this 5-step model works because we’ve seen it produce results over and over again – even for our own business. At first, we thought so too – until we saw the magic happen ourselves.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Content Standard

OCTOBER 23, 2018

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Here’s how to amplify your content on some of the most popular distribution channels.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Which distribution is right for you? Audience Press releases have to focus their audience on journalists.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Contently

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. The brand publishes on different platforms to reach different audiences.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

MARCH 16, 2021

Content marketing never stops working; ads only work when they’re running. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. .” You own the messaging, distribution, and context of the content you create. The Basics: Defining the Contenders.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Affiliate sales support independent publishing. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week. Here are 10 noteworthy observations from the study.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

SEPTEMBER 1, 2023

I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

ClearVoice

APRIL 5, 2024

They’ll plan everything from ideation to distribution, deciding on the best topics , formats, and distribution channels for your success. The content creation stage covers everything from content ideation, creating a content calendar, writing, designing, editing, and publishing. And then it starts all over again!

Content 52

Content Distribution SEO Validation 52

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. What is B2B content marketing?

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Distribute content in many places from one platform.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Animalz blog

MARCH 21, 2024

Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. The trick is that you need both standout content and reliable distribution for a publication play to work. Content is created to serve an audience, prioritizing timeliness over evergreen utility.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81