Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
APRIL 17, 2014
The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. If you’re like many companies, your homepage-as-landing-page traffic has decreased, even if your visitor rate has increased.
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible.
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If not, it might be time to conduct a few landing page makeovers.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. Otherwise, you're leaving potentially massive lead and sales numbers on the table. Which Pages Get the Most Traffic?
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation.
Let’s Celebrate the 2017 Markie Awards Finalists!
MARCH 14, 2017
These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. Best Lead Management Program. increase in lead volume; 36.7%
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 24) Cost-per-Lead (CPL). 49) Lead.
How to Assess Your B2B Website to Increase Lead Conversions
SEPTEMBER 14, 2015
Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. Newsletter leads are good. With gates, you’ll capture leads.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
A/B Testing. Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). This is short for Hypertext Markup Language, a language used to write web pages.
Everything Marketers Should Know About Secondary CTAs
APRIL 4, 2013
A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog.
9 Chances for Website Conversion Optimization You Don't Want to Miss
AUGUST 22, 2012
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. Create targeted landing pages.
Your Master List of Low-Hanging Marketing Fruit
MARCH 9, 2012
1) Include More Links to Landing Pages in Your Social Updates: Wondering why you're not generating much traffic or leads from your social presence? Try sending more traffic to landing pages ! That winning email also generated 292 more clicks and 131 more leads.
10 Amazing Blogging Insights Your Analytics Can Tell You
JANUARY 13, 2012
That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? What Leads Can Tell You. What Visit-to-Lead Conversion Rate Can Tell You.
Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
OCTOBER 4, 2016
Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. Is your direct mail campaign going to a large enough group to test results?
The Right Way To Spend Millions on Senior-Living Advertising
JANUARY 16, 2015
This means ad copy and landing page messaging needs to speak to caregivers, yet not completely neglect elders that might be searching on their own behalf. Not All Leads Are Created Equal. Marketing Automation/Email Marketing Is Necessary To Nurture Leads.
5 Hidden Tricks for Better B2B Lead Generation
NOVEMBER 8, 2011
Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. More leads! Make Sure Your Social Media Presence Leverages Lead-Capture Forms.
6 Brilliant Tips to Boost Blog Conversion
NOVEMBER 22, 2011
Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Or perhaps you want to give your conversion rate a boost so you can generate even more leads from existing traffic. Test CTA Button Variations.