Sprout Social

MARCH 30, 2023

These models came with a high price tag to build and train, and they usually addressed one opportunity. Companies like OpenAI, Google and their peers are building highly capable, multipurpose models that can address a breadth of use cases. Machine learning quietly showed up in mainstream software over the last decade.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Convince & Convert

JANUARY 6, 2015

We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Image via BigStockPhoto.com. Do Your Research. Tell Your Story. That’s just boring!

Peer-to-peer 142

Peer-to-peer Campaigns Effectiveness Comparison 142

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Marketing Interactions

MARCH 7, 2022

And, before we move on, let’s talk about pricing as the reason for the loss. For a high majority of your lost deals, I’m going to wager that it’s not price. For a high majority of your lost deals, I’m going to wager that it’s not price. Pricing is usually an easy way for buyers to say No. Neither is the optimal choice.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. Sure buyers may be more concerned about features and pricing but every human also wants a bit of “awesome” in their lives. Some B2B companies love their tried-and-true strategy. So, where’s the need for digital? And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Mereo

APRIL 7, 2022

In a session with the leaders, it was clear these two are inextricably linked and often have downstream impacts in Customer Lifetime Value (CLTV) and Customer Acquisition Costs (CAC) through time to revenue positive for new hire onboarding, pricing power, competitive win-rates and more. THE MEREO DIFFERENTIATED VALUE PROPOSITION FORMULA.

Peer-to-peer 36

Peer-to-peer Planning Paid Search Agency Differentiation 36

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Want to speed up internal comms and uncover valuable customer insights at the same time? Our Salesforce integration empowers your social, sales and support teams alike.

Work Management 111

Work Management Marketing Management Paid Search Agency Peer-to-peer 111

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? Every B2B marketer knows we are in a period of rapid change.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Outbound Engine

JULY 21, 2020

Studies have shown that consumers place a greater value on the direct buying experiences of their peers than on anything else. So how do you generate the buzz you need to differentiate your brand and boost demand for your services? How can you enjoy the business benefits and sales growth that only word of mouth advertising can provide?

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52

Hinge Marketing

MARCH 13, 2018

Best of all, the study details why some firms in the industry grow at much higher rates—roughly three times higher—than their peers, and what they are doing to make that growth happen. High-growth firms see the marketplace and the competitive landscape very differently than their no-growth peers. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Hinge Marketing

MARCH 11, 2021

It is a cost made for an inward function: learning more about competition, branding, messaging, pricing, etc. It is a cost made for an inward function: learning more about competition, branding, messaging, pricing, etc. That is how our budget was set up and we don’t know how to adapt yet.”. A Pivot You Must Make.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Hinge Marketing

FEBRUARY 26, 2018

Perhaps most importantly, the study explains why some firms in every industry are growing much more dramatically than their peers, and what they are doing differently to bring about that growth. The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. percent in 2016 to to 9.1

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. Primarily, this is due to the fact that a significant portion of the workforce is now made up of millennials and Gen-Z.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The Customer

JULY 27, 2021

Create emotionally engaging advertising to reinforce brand differentiation, consumer gratification, and customer loyalty. You know, brand stuff. Somewhere in the climate-controlled Brand Keys storage unit in Northern New Jersey is a cardboard box packed with last-century, ¾ inch recording cassettes. Which was the point of the exercise.

Lead Scoring 64

Lead Scoring Lead Ranking Brand Identity Branding 64

Martech Advisor

APRIL 6, 2020

Over 43% occasionally check prices elsewhere, the majority of whom are Baby Boomers and Millennial women. Over 43% occasionally check prices elsewhere, the majority of whom are Baby Boomers and Millennial women. Overall, Amazon shoppers make purchase decisions based on price, convenience, and the number of reviews and ratings.

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

BuzzSumo

JUNE 30, 2019

Competition becomes a race to cut costs and lower prices. This is a big part of what helps a brand differentiate itself from competition, and what helps to fill the gap between the products companies make and the emotional experience a brand idea can convey,” Google’s Brand Strategy Director says in an article for Wharton.

Personalization 99

Personalization Brand Identity Branding Peer-to-peer 99

Only B2B

JANUARY 29, 2018

It provides a peer-to-peer recommendation, which is the strongest in the industry. We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

SmartBug Media

AUGUST 13, 2021

Make sure that your messaging focuses on your care options, amenities, key differentiators, images, and pricing if you’re able. Make sure that your messaging focuses on your care options, amenities, key differentiators, images, and pricing if you’re able. Where to Start. Step 1: Choose the best channels for your reviews.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Biznology

MAY 29, 2015

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. Price: because people regard carriers as a commodity and no added value is perceived, price becomes the decisive factor. Something to be avoided.

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

The ROI Guy

JUNE 27, 2018

The 4Ps made sure you were positioning your solutions correctly and differentiating from the competition, by balancing the four elements of Product, Price, Promotion and Place. Price has been replaced with value and ROI. Product is less important than buyer challenges. Recommending a one-size-fits-all solution doesn’t work.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Hinge Marketing

APRIL 1, 2020

And the context of professional services, the strongest personal brands are those that have not only a reputation for, but also high visibility around what the B2B marketplace prizes most: differentiated expertise. At Hinge, we write almost daily about company brands and personal brands. Your driving impulse is to be helpful. Bailey, Jr.

Personalization 77

Personalization Brand Identity Branding Peer-to-peer 77

6sense

OCTOBER 26, 2021

We’re gaining respect from our CEOs, boards, and peers through the value, insights, and strategy we bring to important decisions. For that, they’ll look at your product-problem fit, your strategy, your differentiation, and proof that you can do what you say you can. How’s it going?

Work Management 62

Work Management Forecasting Ideal Customer Profiles Differentiation 62

Porch Group Media

AUGUST 4, 2020

Customer experience has been touted as the key differentiator that can make or break a brand and this has never been so apparent as now, when brands are all vying to thrive and compete for the same customers. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Hinge Marketing

MARCH 27, 2018

High-growth consulting firms saw a median annual growth rate of 43 percent last year — more than four times that of their average-growth peers. About the Study. The study surveyed 309 consulting firms worldwide, and almost 60 percent provided detailed financial information to be included in the high-growth analysis. Strong but Slowing Growth.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Hubspot

FEBRUARY 1, 2019

The way you provide value to customers needs to differentiate you from the competition. The way you provide value to customers needs to differentiate you from the competition. And like most complex mathematical problems, it depends on a variety of factors. A higher valuation might mean the options will increase in value. Company size.

Paid Search Agency 75

Paid Search Agency Examples Companies Peer-to-peer 75

Hinge Marketing

APRIL 18, 2016

As a result, they experience an average yearly growth rate several times higher then their peers. If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth ? It’s not a get-rich-quick approach, however.

Organization 48

Organization Service Peer-to-peer Marketing & Strategy 48

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Tony Zambito

NOVEMBER 8, 2010

  This was first published in 1776 at the beginning of not only the American Revolution but of the Industrial Revolution and is considered to be the foundation of modern economic theory. .  Demand is still very much part of the business vocabulary today. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Hinge Marketing

MARCH 20, 2018

On the other hand, no-growth government contractors were more likely to view increased competition, downward price pressure and commodiziation of services as the top threats to their industry. For example, high-growth firms were almost twice as likely as their no-growth peers to conduct frequent research on their target markets.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Savanta

APRIL 20, 2011

That said there is still a battle for marketeers working in business-to-business to convince some of their peers that it’s important, but I think for most there is a feeling that they’re starting to win that battle. Thirdly, distinction, does a brand stand out from its peers? What are the benefits of having a strong brand in B2B?

Analysis 120

Analysis Brand Identity Branding Peer-to-peer 120

Porch Group Media

AUGUST 7, 2019

In such a fiercely competitive environment, brand trust has become an important competitive differentiator. Brand charges a fair price for its products and services. Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts? Put strategy before execution.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Marketing Insider Group

APRIL 30, 2013

With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Firms need to differentiate through brand experience. We all know that real change starts with a shift in thinking. CMOs must walk in customers’ shoes.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

ClearVoice

AUGUST 1, 2019

What’s Good Here: Airbnb demonstrates with this program that its vast network of peer-to-peer rentals can be used for something other than undercutting hotels and traditional vacation rentals. One option is to do good in relative silence, and hope that it touches the community or beneficiaries in the way you hoped — without fanfare.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60