article thumbnail

Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

Almost all my peers were male and the halls were dusted with aggressions—from being labeled by a new classmate as “worthless” simply for being a woman, to worse. I am no stranger to the struggle for representation. When only a few faces looked like my own in grade school, I wasn’t surprised. Sprout Social’s engineering culture.

article thumbnail

ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script | B2B

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. A CISO on the vendor side also plays a key role in sales enablement as they are better suited to speak to peers among customers and prospects. His decision boiled down to the salesperson. click image for higher resolution).

article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity

Our peers’ choices impact our decisions and actions, according to social proof research. Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. Image credit: Karsten Winegeart on Unsplash. Similarity.

article thumbnail

Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

Differentiated and authentic brands. CMOs must develop close relationships with their functional peers, such as the CFO and CSO to drive alignment around growth and customer experience with a common C-suite KPI dashboard. The CMO should partner closely with key functional peers. In the digital age, this approach no longer works.

CMO 106
article thumbnail

The Anatomy of a Strategic Demand Marketing Plan – Part 2: The Insight Phase

ANNUITAS

We also need to differentiate these insights. We also dig into the differential motivators among stakeholders within the buying cohort. Who are the decision-makers, the coaches, the influencer, and how do these stakeholders differentially engage in the buying process? The Insight Phase. Development.

Planning 147
article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. ” Here’s the problem with that mindset.