KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 99

Buzz Event Marketing Webcast Lead Scoring 99

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Marketing Insider Group

NOVEMBER 21, 2022

Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. and grassroots and event marketing (2.8).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. The post What are hybrid events and why are they the future of event marketing?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. Virtual events aren’t going anywhere anytime soon.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Billboards.

Promotion 254

Promotion POS Business Paid Search Agency 254

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

KoMarketing Associates

FEBRUARY 11, 2021

S2 published its “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and respondents were asked to rank how important they perceive seven common marketing tactics to be, ranging from copywriting and design to public relationships. was digital marketing and social media.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Webbiquity

AUGUST 18, 2020

Best known as the premier provider of enterprise-class live event production and management platforms, G2Planet also provides a virtual event platform designed for larger organizations with sophisticated needs. Bleeding Edge Virtual Event Platforms. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

SEPTEMBER 17, 2019

They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences. Leadpages (landing page design software). Logo and Design Elements. Which is fine. All of that can come later.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Launch Marketing

AUGUST 23, 2023

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. “At the same time, marketing across these social channels brought more awareness and opportunities for interaction for the brands involved,” said Wang.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Navigate the Channel

AUGUST 10, 2017

Follow the above tips to integrate traditional in-person marketing strategies with the far-reaching capabilities of social media. If you need help designing and deploying your social media strategy, reach out to us for advice! Visited 64 times, 14 visits today).

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

The Freeman Company

MARCH 22, 2017

The latest in digital tech, booth design, and event marketing met for a singular event in Las Vegas

Design 40

Design Event Marketing Marketing 40

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020.

Marketing Automation Services 111

Marketing Automation Services Marketing Management Lead Gen Aggregators 111

Marketing Insider Group

NOVEMBER 12, 2019

Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. The growth of ridesharing apps has also made it more practical to host events outside of the typical downtown venues.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

BOP Design

OCTOBER 7, 2020

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. B2B Marketing Will Never Be the Same. If you are an event marketing company or a convention center, you may be hoping for things to go back to normal.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Webbiquity

JUNE 26, 2018

One of the biggest mistakes a business can make in advance of a trade show is having an outdated or poorly designed display. However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. A Poor Display.

Trade Show 211

Trade Show Social Media Display Vendors 211

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Plan your event ROI from the outset, and continue measuring ROI after the event.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Zoominfo

JUNE 4, 2019

Invest in an eye-catching booth design. One of the easiest ways to stand out in the exhibit hall is to invest in high-quality booth designs. Here are our suggestions for a booth design that’s sure to grab your prospects eye: Keep your message simple: Exhibit halls are crowded with companies trying to get their message across.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

The Freeman Company

JANUARY 6, 2016

Celebrating the best designs of the year, as designated by Event Marketer

Design 40

Design Event Marketing Best Practices Marketing 40

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. For example, at HubSpot’s INBOUND 22, SmartBug featured a booth with the theme of plants, with “Rooted in Inbound Marketing” as our messaging.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Hubspot

APRIL 12, 2021

You want to consider your company's values and essence, yet design a unique, event-only brand that stands out. To host an event that wows your audience and has a real impact on your business, here's what to keep in mind. What is event branding? banners, booths, stage design, and swag) and digital branding (i.e.,

Examples 92

Examples Brand Identity Branding Banners 92

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . Have fun and create magic.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Martech

MARCH 30, 2022

Or, they can incorporate elements from the actual set, or plant movie props in the design as “Easter eggs” for fans to discover and point out to each other. Other parts of these virtual events have been gamified using trivia contests and virtual puzzle room formats. Fan events are where we push the boundaries of virtual events.”.

Multi-Channel 96

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 96

Marketing Insider Group

DECEMBER 8, 2020

To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. Quick Takeaways.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K In your inbox. Business email address Subscribe Processing.

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. It does make sense, however, to have one or two junior interactive designer/developer types that can manage and evolve a presence created by an outside agency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

SEPTEMBER 23, 2011

Event marketing can be tough. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. What are some common challenges you face in event marketing ? Don't miss a thing! Connect with HubSpot :

Event Marketing 28

Event Marketing Hubspot Contact Marketing Marketing 28