Valasys

MAY 28, 2019

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. Marketers now, have more information than ever before when it comes to their buyer-persona. Contextual Marketing is a buzzword these days.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Hubspot

MARCH 25, 2020

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. In this guide, we break down local marketing and a slew of helpful strategies to help you get started.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

Advertising Agencies 109

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 109

Navigate the Channel

FEBRUARY 13, 2018

Let’s take a look at a few of the most important steps: Fully Responsive Websites/A Mobile-First Strategy. The most robust of your marketing efforts will fall short if there is no destination for your new customers. If you do, begin focusing on a mobile-first strategy that brings your new innovations to those responsive sites first.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Choozle

OCTOBER 30, 2020

We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust. Q: To kick things off, can you explain how third-party tracking cookies are used in digital advertising? What does cookie-syncing mean?

Marketing AI 69

Marketing AI Advertising Agencies Mobile Advertising Privacy 69

Digilant

JULY 6, 2021

With the digital landscape continuously evolving, utilizing the power of advertising in this space makes sense. What is programmatic for branding advertising? It’s a form of advertising where ads are automated. In fact, programmatic advertising is the preferred choice in the online space. Why is this important?

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Valasys

JUNE 26, 2019

It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel. The marketers are asked to enter the details about their target audience (the persona they want to target). The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Digilant

FEBRUARY 23, 2021

This shopping strategy spans both digital and brick-and-mortar channels, to add complexity to advertisers’ situations. These varying shopping journeys have all but solidified the necessity for advertisers to embrace omnichannel marketing campaigns. What is Omnichannel Marketing? increase in revenue, year-over-year.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Video, because it’s engaging?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

ConvertKit

DECEMBER 16, 2021

Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. They’re suitable when you want to advertise to a new segment of people. As an audience to exclude during promotional periods, so that your marketing brings incremental users.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Porch Group Media

AUGUST 31, 2018

How Will IPG’s Purchase of Acxiom Affect Marketers? In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 by Anders Ekman, President of V12.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

flux.la

JUNE 30, 2020

The following are some of the questions you would needto solve before starting a marketing campaign: Who do I want to buy my products? Which advertising medium (e.g., This strategy is called market segmentation. Market segmentation is defined in a lot of ways. Reasons why you should use market segmentation.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Porch Group Media

APRIL 2, 2019

Investments in online, digital and mobile channels is a necessity. Many consumers are also shopping online via their mobile devices. Many retailers use Facebook advertising as a way to reach prospective customers. Marketers now have a new opportunity to fill in the gaps with deeper insights and better audience segmentation.

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a tactic that is easier than it sounds.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). You need to meet your customers, where they are.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is A/B Testing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 billion on social media advertising in 2015. Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Do they post quotes on Instagram?

Social Media 111

Social Media Paid Content Media Business 111

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. SMX East 2017, Day 1. E-commerce has grown 23% to traditional retail’s 6%.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. You can sell tickets to local events, sponsor your own events, and work with local advertisers. When it comes to ad targeting, demographic data is only one piece of the puzzle.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

SalesIntel

APRIL 16, 2021

The right use of data is important for B2B companies to develop a foolproof go-to-market plan. No company works without data, and it’s equally important to understand how to use it to launch targeted marketing campaigns and achieve sales success. Segmenting customer data is an essential part of B2B sales and marketing.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Martech

FEBRUARY 9, 2024

Marketing success depends on truly understanding your customers. More targeted and personalized marketing. Effective market segmentation. Dig deeper: How can marketers help make customer data available automatically and fast? They develop and target specific products for these market segments.

Ideal Customer Profiles 104

Ideal Customer Profiles Mobile Advertising Customer Satisfaction Marketing Management 104

Martech

MARCH 30, 2023

Marketing automation is a foundational component of marketing technology stacks. There are ways to use additional solutions, notably artificial intelligence and journey orchestration, to take your existing marketing automation approaches to the next level. Instead, they are channel-switching and expect brands to keep up.

Marketing AI 102

Marketing AI Marketing Automation Services Marketing Automation Automation 102

SmartBug Media

SEPTEMBER 2, 2021

Step 1: Determine what you want to market. Don’t go in blind when it comes to advertising your unicorn content. Ten out of 10—I highly recommend it, in fact we all highly recommend it (we being marketers across the globe). This is what inbound marketing would call “buyer audiences” in consideration or decision stages.

Paid Content 110

Paid Content Top of Funnel Ads Lead Scoring 110

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO. The Evolution of SEO Algorithms.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

FunnelEnvy

NOVEMBER 13, 2023

These two converging trends create a window of opportunity to increase sales and market share via B2B paid ads. Two converging trends create a window of opportunity to increase sales and market share via B2B paid ads. Their hesitation means a window of opportunity for proactive fast movers to grab market share.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Unbounce

NOVEMBER 5, 2020

But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share. Amazon is projected to own 50% of the ecommerce market share in 2021. That’s half of all online sales.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Digilant

SEPTEMBER 10, 2020

In an age of data-driven marketing, in which brands have copious amounts of consumer information and insights at their fingertips, advertisers are becoming more nimble in where they invest their advertising budgets. What is Performance Marketing? What is Performance Marketing?

Advertising Agencies 52

Advertising Agencies Planning Paid Search Agency Mobile Advertising 52

Buffer

NOVEMBER 4, 2019

A custom audience is a step beyond the basic demographic and psychographic audience filters. So let’s get dive into some of the details, starting with the biggest and most robust social advertising networks … Facebook and Instagram. Advertising for both Facebook and Instagram is combined into the Facebook Ads Manager.

Social Media 75

Social Media Course Paid Search Agency Ideal Customer Profiles 75

B2B Marketing Traction

MARCH 1, 2013

I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. Don’t get me wrong.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45