Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Advertising Agencies 115

Advertising Agencies Brand Identity Branding Marketing & Strategy 115

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

BDB

APRIL 9, 2024

As marketers, we strive to create the authentic, accessible content audiences crave, but achieving this ‘realness’ can be difficult when communications need to be carefully calculated to avoid regulatory push back. In pharma we trust? Keeping it real What tone should pharma communications take as a rule? Clear and concise?

Marketing AI 26

Marketing AI Trust Marketing Conference Ethics 26

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 326

Event Marketing Planning WOM Paid Search Agency 326

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. The result is generic, uninspiring marketing that fails to resonate with buyers.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Valasys

SEPTEMBER 5, 2023

Without a strong lead generation strategy, a business may struggle to identify its target demographics, hindering the generation of leads. This enables businesses to create highly targeted marketing campaigns that resonate with specific customer profiles. AI-driven predictive models analyze historical data to foresee future behaviors.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. Traditional marketing data: not a good idea. Don’t stall your B2B marketing efforts. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Stevens & Tate

MARCH 27, 2023

Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. Ways You Can Utilize Social Signals to Boost SEO While social signals are just one factor in SEO, they are still an important aspect of any digital marketing strategy. We have covered these and more below.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? This analogy illustrates the essence of AI-Enhanced Target Market Identification.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. With that in mind, the following is a guide on marketing to different generations.

Generation 126

Generation Brand Identity Branding Peer-to-peer 126

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Spiralytics

JANUARY 29, 2023

All of this revolves around data-driven marketing tactics where brands can create top-performing ads that can reach the right audience at the right time. Microtargeting marketing is one way companies do this, but what exactly is Microtargeting? Below are seven ways on how microtargeting enables data-driven marketing.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SalesGrape

JANUARY 4, 2024

Effective outbound appointment setting involves segmenting leads based on demographics, interests, and buying behavior. This not only builds trust but also allows for a more personalized approach in subsequent interactions. Segmentation: Not all leads are the same. Active Listening: Effective communication is a two-way street.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Leads 52

The Customer

JUNE 29, 2021

In the latest edition of TheCustomer QT: Consumer expectations unexpected shifts, better metrics, the marketing talent gap, and a new series of need-to-know trends. Customer Concern for Ethical Data Usage. Instead, their motivations are focused more on building trust with their customers and partners. Happy skimming!

Ethics 52

Ethics Peer-to-peer Privacy Cross-Selling 52

Inbox Insight

MAY 24, 2024

How will you ensure the leads match our ICP based on demographics, firmographics, behaviors, and technographics ? Can data and reporting integrate with my sales and marketing platforms? You’ll be trusting them with prospect contact information, so you need to ensure it will be properly protected and handled legally and ethically.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

SmartBrief - Marketing

JULY 11, 2023

With so many brands vying for the attention of their consumers, it’s essential to ensure a successful communication strategy in order to boost brand awareness, build trust and create stronger relationships with potential buyers. So how does one remain genuine online while also staying true to the company message?

Social Media 52

Social Media Social Marketing Media Loyalty 52

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Salesforce Marketing Cloud

JANUARY 29, 2024

The fact that you have direct access to a list of good prospects helps you get your content right into their inbox – and since the prospects gave you permission to send them email, a trust factor is already built in. Most marketers use email lists, so you need to have a good one to compete. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges. Offer free information on how to cope, certainly.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

ClearVoice

SEPTEMBER 22, 2023

The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. Your guides on sustainable investing can also help your audiences learn about profitable yet ethical investment opportunities.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Advertising Agencies 90

Advertising Agencies Lead Ranking Youtube Blogger 90

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Hubspot

JULY 13, 2023

This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI. Accordingly, Italy banned ChatGPT over privacy concerns in April, while the European Commission has already proposed a legal framework to take control of AI and monitor its use in the EU market.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Convince & Convert

MAY 22, 2013

It is simply in their DNA to listen to their trusted network, rather than controlled messages from brands. We noted that an acceptable bypass into iGen’s circle of trust is to leverage influencers that already have access to iGen’s touch points. But that trust easily disappears if a voice is perceived as not genuine.

Peer-to-peer 157

Peer-to-peer Generation Public Relations Ethics 157

Contently

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. ." Marketing a dangerously misunderstood product.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 42

Forecasting Paid Content Marketing AI Allocation 42