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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. By contrast, some rules require only “opt-out” consent.

Privacy 130
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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The UK will likely be governed by GDPR rules for a while. Compliance with consent language and processes rules. Compliance with cross-border data transfer rules. Unbundled: Consent must be separate from other terms and conditions. Column Two: Contact Information. Column Three: Consent Compliance.

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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. By contrast, some rules require only “opt-out” consent.

Privacy 100
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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. JOEs can work with conventional, rule-driven campaign structures or use automated techniques to customize the path followed by each customer. Subtle distinctions are needed because the systems are basically similar.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

They’ll also need to consider the legalities, which is also somewhat of a Wild West since there aren’t clear definitions of what is considered personal data information in the metaverse. You can also use your terms and conditions to implement proper wallet hygiene. User generated content is a pillar of the metaverse.

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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

Policy definition. There are often different rules based on location (usually where the data subject resides or is a citizen, but sometimes where the data is captured, where it’s stored, etc.), Again, security features may be limited to checking that rules are followed or include running the processes themselves.

Privacy 180