Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Opt into this public beta using this feature in your HubSpot portal.

SMS 94

SMS Hubspot Template Marketing Automation Services 94

illumin

OCTOBER 6, 2023

Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. This leaves the video giant struggling to balance Shorts with their traditional video content. Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads.

Social Media 89

Social Media Trends Media Cross-Selling 89

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” This tool aims to make HubSpot’s software more interactive and user-friendly.

Marketing AI 94

Marketing AI Tools Paid Search Agency Work Management 94

Marketing Insider Group

MAY 27, 2023

Simon Sinek: Start With Why Video Source: TEDx Talks According to John, if you could only listen to one, it should be this one. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

SendX

JULY 30, 2021

A webpage that delivers customer value often leads to the user visiting additional pages. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Source: HubSpot You’re no longer sending a generic branded email.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. This functionality could be used in HubSpot tools where new commenting isn’t available.

CMS Development 108

CMS Development Terms and Conditions Work Management Marketing Automation Services 108

SendX

JULY 29, 2021

Make it Personal with a Video. A webpage that delivers customer value often leads to the user visiting additional pages. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Make it Personal with a Video.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

sagefrog

APRIL 2, 2024

MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process. SparkToro 3. LeadLander 7.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

SendX

JANUARY 1, 2020

Are you introducing yourself too much? According to Hubspot, a study they conducted using 6.4 Another sales email survey HubSpot concluded shows that around 65% of email recipients prefer emails with more images than text. However, adding irrelevant images/videos is of no use. Tip 3: Don’t Just Tell, Show!

Tips 197

Tips Click Rate Open Rate Urgency Marketing 197

Vidyard

JUNE 15, 2020

Some salespeople understand the value of video intuitively. These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. The Benefits of Video in Sales 4. Video for Sales Testimonials 5. Activate The Virtuous Cycle of Video Sales. Ask around.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Martech

DECEMBER 4, 2023

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Introduce yourself and your business. Make sure your proposed solution is customized to the client's needs. It's finally happened.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MAY 11, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. Marketing, sales, customer support, customer success, product, engineering, entrepreneurs are all helping to build and grow businesses.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

SmartBug Media

APRIL 2, 2020

In fact, we’re seeing free and discounted tools and trainings to support marketing, sales, and service professionals who are practicing Intelligent Inbound ® and might need an extra boost to keep their teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. For inspiration, HubSpot offers many examples of best practices for landing pages. Click To Tweet Understand the importance of customer journey and intent. Slow pages lead to an increased bounce rate.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Vidyard

JANUARY 29, 2020

The first cohort of agency leaders to receive the Video Selling certification includes Agence Copernic , Avidly , BabelQuest , Digital 22 , IMPACT , New Breed , Revenue River , Six & Flow , SmartAcre , SmartBug Media™ , and Whitehat.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Work Management 65

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). The ability to create internal and customer-facing fields integrated into landing pages and websites transformed digital engagement. Part 1, AI marketing automation: How it works and why marketers should care, is here. What’s next?

Marketing Automation Services 108

Marketing Automation Services Marketing AI Marketing Automation Work Management 108

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. Now, Vidyard GoVideo users can send pre-recorded personalized and branded videos that have been individually tailored to each contact with the push of a button.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

SEPTEMBER 5, 2018

Video is the New Norm for Today’s Business In recent years, the role of video has changed dramatically for many businesses. Which is why everyone at Vidyard is so excited for today’s announcement about the release of HubSpot Video powered by Vidyard! Why are we excited about HubSpot Video?

Video Marketing 75

Video Marketing Paid Search Agency Business Top of Funnel 75

Sprout Social

NOVEMBER 19, 2020

For Sprout, it’s about smartly growing our ecosystem to provide the best possible customer experiences—and knowing that each and every integration serves a purpose and brings value. . Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade.

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Paid Search Agency 105

Webbiquity

SEPTEMBER 29, 2020

New platforms have been introduced, and mature products updated and enhanced. Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. SZ: Many times, attendees at our events convert into future customers.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Navigate the Channel

MAY 24, 2023

Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life. HubSpot has a good beginner’s guide you can access here. Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. Video has now taken the place of those sit-down meetings. We can still be face-to-face with video, look our clients in the eye, and connect with them safely and securely. 4 Types of Videos for Financial Services 2.1 Webcam Videos 2.2

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Hubspot

JANUARY 16, 2020

At HubSpot, we're pretty familiar with remote work culture: its benefits, and its pain points. To help you become more visible at your company, we talked to some of HubSpot's established remote employees to get their most valuable tips. Schedule one-on-one video calls with colleagues.

Hubspot 99

Hubspot Work Management Wiki Paid Search Agency 99

ClearVoice

APRIL 17, 2024

This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. Assessing the quality of your MQLs will help you refine your collaborative content to better align with your prospective customers’ needs. If you want to go far, go together,’ more times than you can count.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. Assessing the quality of your MQLs will help you refine your collaborative content to better align with your prospective customers’ needs. If you want to go far, go together,’ more times than you can count.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65