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The 9 best reputation management services for your brand in 2024

Sprout Social

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Enter A/B testing with AI and machine learning, a game-changer that supercharges optimization efforts. Enter A/B testing with AI and machine learning, a game-changer that supercharges optimization efforts.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Many sales reps struggle with it, as if stumbling in the dark. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). It can make the difference between a one-time deal and a long-term partnership.

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Lessons Learned in 2023 and How to Use Them in 2024

Trade Press Services

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. An email marketing expert can help optimize each part of your funnel. Email marketing is a powerful tool and a critical part of your channel mix. Are We Ready to Improve/Add Email? Select a provider.

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Marketing Self-Awareness: 5 Ways to Prepare for the Emerging New World

Brandpoint

These simple personal bright spots of togetherness in dark times bring to mind something the most famous and fictitious “World’s Best Boss” once said: “I knew exactly what to do. At broad strokes, all of us are going to need to master one basic fundamental skill: Communicating effectively with target customers in a post-pandemic world.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

In addition, today’s buyers are also more complex in their purchasing patterns. In addition, today’s buyers are also more complex in their purchasing patterns. So not only are there several touch points on the way to purchase but many of those are extremely different to measure and attribute to the lead.