Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. These tools empower marketing teams to sift through vast data reservoirs, extract actionable insights and craft tailored customer experiences.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. A “directive” allows EU member countries to choose whether or not to enact similar laws that they can customize. The GDPR replaced the EU’s Data Protection Directive.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Data hygiene is more than just cleaning and organizing your customer data. Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database.

Cost per Acquisition 127

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 127

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. Article 7(3):?. Half of U.S. Half of U.S.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Zoominfo

JANUARY 12, 2023

As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” You cannot call any number registered on the UK’s central opt-out registry. In the UK, the central opt-out registry is maintained by the Telephone Preference Service (TPS).

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Martech

DECEMBER 19, 2023

That might be because Google is rolling out the account removal gradually. However, given that Google is basing their inactive accounts on two years of not logging into or using any of their tools and channels — not just Gmail — why are we basing our decisions to remove subscribers and customers on only their email activity?

Marketing & Strategy 114

Marketing & Strategy Opt-out CAN-SPAM Work Management 114

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Validate Contact Information .

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

The Point

NOVEMBER 13, 2018

That would force companies to execute email marketing , for example, on an opt-in basis universally, rendering many marketing databases useless. (As As marketers discovered this year, getting any significant percentage of opt-out contacts to opt-in is no small task.). Me either. Let people know what to expect.

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Martech

MAY 1, 2023

This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. Get MarTech!

Ideal Customer Profiles 111

Ideal Customer Profiles Case Study Case Studies Opt-out 111

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. The message must include your valid physical postal address. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

TowerData

OCTOBER 25, 2022

You have to uphold the value exchange that occurs at opt-in. Start before the opt in with your invitation and message. Use language that persuades customers to hand over their most trusted email address instead of a burner or throwaway. That said, you should still validate the email at opt-in!)

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

Zoominfo

APRIL 5, 2023

For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Smarte

JANUARY 8, 2022

This shows how important it is for marketers to reach out to the right prospects who are in the market to make a purchase. Power your lead generation with consented and double opt-In leads. This way, you get 100% accurate and double opt-in data for your prospecting needs. Uncover New Target Accounts with Unmatched Customization.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

FunnelEnvy

OCTOBER 2, 2023

Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Do error messages do more than just point out errors? Does the form validate responses in the field? If there are any next steps after filling out the form, are they clear?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Zoominfo

JANUARY 8, 2020

Are you testing out a new target market to see how your messaging resonates with them? Email validation tools like NeverBounce allow you to verify emails and determine which ones are safe to send to and which ones are not. Remove customers who are no longer active or relevant on a weekly or monthly basis.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. Find out our top CRO best practices and quick wins. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in. Check out the list here.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

ConvertKit

NOVEMBER 26, 2019

What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. Validate your idea in minutes. Example of an idea validating landing page. Thanks for trying out ConvertKit!

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. ” Everything you need to know about sending emails that your customers want and that inboxes won’t block. What’s the change?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Only B2B

SEPTEMBER 7, 2022

Businesses need to learn how to preserve data quality and stop rapid data decay, which is frequently the cause of many business problems, in order to securely transition to the digital era and keep up with the enormous amount of information available out there. Use Email Validation Software Tools to Confirm Emails.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Aberdeen

DECEMBER 16, 2019

By knowing what content potential customers are consuming and what actions they’re taking, you can gain new customers before your competitors even know they’re on the market. It’s customer information that you capture on your own website and channels. Zero-party data is data that is intentionally shared by customers.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

Porch Group Media

APRIL 13, 2021

Content Marketing Institute, 2020) 80% of business professionals believe that email marketing increases customer retention. Smart Insights) 81% of businesses say that email drives customer acquisition, and 80% for retention. Recent research by Validity examined the correlation between email and data quality. Database Append.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Clean out inactive contacts in your CRM and marketing automation tool. What can I do?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JULY 1, 2021

5 Tips for Inbound Lead Qualification Lead qualification depends on a deep understanding of your ideal customer and accurate, up-to-date data. Validate Contact Information Inaccurate data is a killer, and burner emails used by prospects to download content lead to wasted time and dead ends.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Find out where the different players stand on the data being collected in your opt-in forms. It depends.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

SalesIntel

OCTOBER 5, 2023

It considers factors like past purchase history, website browsing behavior, email engagement (opens, clicks), and the stage of the customer journey. It encompasses information related to your leads, customers, and contacts within organizations. This, in turn, maximizes the chances of engagement and conversion.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DiscoverOrg

FEBRUARY 27, 2019

Are you testing out a new target market to see how your messaging resonates with them? Email validation tools like NeverBounce allow you to validate emails and determine which ones are safe to send to and which ones are not. Opt-in Monster has a great post describing how to do this.). Is this a test or experiment?

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Litmus

APRIL 5, 2022

And there’s nothing more defeating than finding out your hard work took a sharp detour – directly to the junk folder. It’s also best to be transparent about any plans to increase frequency (like daily communication for holidays or promotions) by asking subscribers to opt-in to receive more emails. Come check it out!!!”.

Deliverability 100

Deliverability CAN-SPAM Opt-out Opt-in 100

Aberdeen

DECEMBER 16, 2019

By knowing what content potential customers are consuming and what actions they’re taking, you can gain new customers before your competitors even know they’re on the market. It’s customer information that you capture on your own website and channels. Zero-party data is data that is intentionally shared by customers.

Privacy 52

Privacy Opt-out Intent Data Opt-in 52

ConvertKit

MAY 28, 2021

Now think about your customers. So how are your digital products supposed to stand out from the competition? Grow your email subscriber list to build an audience of potential customers. The first step, then, is building out a list of email subscribers. Pop-ups or opt-in forms on your website. It just makes sense!

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124