Heinz Marketing

OCTOBER 15, 2021

By: Tom Swanson , Engagement Manager at Heinz Marketing. In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets.

Customer Surveys 120

Customer Surveys Tips Planning Sample 120

PathFactory

MAY 5, 2021

If you think you’ve got a tough job as a B2B marketer, try being the buyer for a change. This is a common experience for B2B buyers, and we as marketers have only ourselves to blame. But what if buyer enablement became the driving force in B2B marketing, rather than an afterthought? So how do we get started?

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

Martech

MAY 21, 2024

These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. Brands shouldn’t be sleeping on the kinds of numbers in this report. The survey was based on a sample of around 12,000 SurveyMonkey survey takers from five countries.

Planning 101

Planning Advertising Agencies Sample Statistics 101

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. As a result, many B2B marketers are now both producers and consumers of research-based content.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Martech

JANUARY 4, 2024

TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Demographics Customer Surveys 108

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. You can also send out surveys on behalf of sponsors to your attendees directly. Attendee Demographics. Track mentions on websites, blogs, social networks, etc.

Lead Ranking 345

Lead Ranking Lead Scoring Co-Registration Banners 345

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. Increasing marketing campaign effectiveness (69%).

Marketing AI 118

Marketing AI Customer Surveys Demographics Marketing Report 118

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. This is both the college’s promise, and a key messaging pillar used throughout marketing materials.

Social Media 102

Social Media Education Media Marketing & Strategy 102

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Segment customers based on their demographics and purchase history to create personalized experiences.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 110

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 110

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 115

Paid Content B2B Marketing B2B Planning 115

Top Rank Marketing

NOVEMBER 3, 2023

Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Social Media Today U.S.

Trust Marketing 113

Trust Marketing B2B Marketing Linkedin Advertising Agencies 113

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 110

Marketing AI B2B Marketing B2B Marketing Management 110

Marketing Insider Group

JANUARY 2, 2023

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. 91% of people reported that they don’t trust websites that contain grammatical errors or mistakes . You’re not alone – 91% of people reported that they don’t trust websites that contain grammatical errors or mistakes. Key Takeaways.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

B2B Marketing Directions

SEPTEMBER 17, 2017

The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights. This lower percentage is likely due to the demographics of the CSO Insights study.

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. A diverse marketing organization aids access to diverse markets. and up 3% from 26% in 2018, the first year the ANA conducted the survey. . Why we care.

Positioning 97

Positioning Customer Surveys Paid Search Agency Acquisitions 97

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. So, how do you do it right?

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers. Image: IAB.

Advertising Agencies 107

Advertising Agencies Planning Mobile Advertising Budget Programs 107

Zoominfo

MARCH 27, 2019

So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. The remainder of respondents reported working in larger organizations.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. These signals trigger intent-based marketing. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. In the modern marketing world, data is not merely a byproduct but the driving force behind strategic initiatives. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Moz

DECEMBER 16, 2020

SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Use surveys.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Report on social media performance Social media reporting evaluates the ROI of your efforts.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 120

Marketing AI Work Management Marketing Management Automation 120

Televerde

MAY 9, 2022

Key Takeaways: Big data requires more complex systems for analyzing and reporting information than traditional data. The following image shows the results of Zendesk’s 2020 customer experience report and highlights what customers define as good customer service. Most customers expect fast and knowledgeable help from businesses.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. This includes: Demographic data (age, gender, income level, etc.) Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Predictive modeling.

Paid Content 76

Paid Content Acquisitions Cost per Acquisition Marketing AI 76