Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. Source: SEMRush.

Forecasting 329

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 329

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. Here’s how to get it done right. Write In-Depth Content. Shameless Plug.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Marketing Insider Group

MARCH 31, 2021

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off.

Buyer Personas 325

Buyer Personas SMS Content Communities 325

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Top Rank Marketing

MARCH 25, 2024

Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1. Address the full funnel with your SEO content.

Top of Funnel 131

Top of Funnel SEO Long Tail Marketing B2B 131

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Build an Opt-in Email List.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Guest post by Kiran Bajpai.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. “We’d love to help our clients create something similar,” I told him.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). (By

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Quick Takeaways. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. What is your post about?:

Examples 77

Examples ROI Planning Work Management 77

Contently

APRIL 28, 2022

If their lead volumes are too low, the marketing team adjusts their editorial calendar for specific keywords and phrases that increase inbound leads. Here are some ways you can use metrics to influence your editorial calendar: Look at your customer lifetime value (CLV) and align content to your customers’ peak purchasing timeframes.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. You’ll put all this together into a content calendar and commit to a cadence of publishing. Do Your Research. Then comes the research.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. You’re publishing your brains out on LinkedIn. Now, if somebody wants to find you through search and give you their money, they go to Google and enter juicy keywords.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, the Conversion Rate is key.

Social Media 216

Social Media Cost Per Click Cost Per Thousand CPM 216

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. What kind of content are you publishing, and where? Who will do the final quality check before hitting “publish”?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Top Rank Marketing

MARCH 25, 2024

Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1. Address the full funnel with your SEO content.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Only B2B

DECEMBER 29, 2022

Through promoting interaction with your brand and product. DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Create a list of keywords that you want your business to be recognized for to get started with SEO. Gain the confidence of your audience.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Insert these keywords on SEMrush or Moz Keyword research tools.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Unbounce

NOVEMBER 14, 2021

Right— customers. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. First Things First: Define Your Target Customer. The benefits that will resonate the most with your customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Unbounce

FEBRUARY 7, 2019

Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. The goal is to attract warm leads from search engines like Google to your page and convert them into customers. a healthy keyword density. Here are a few elements you’ll want to consider: Keywords.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Sprout Social

FEBRUARY 15, 2023

With that, here’s all you need to learn how to make a YouTube channel: Sign into Google Create a new YouTube channel Customize your channel’s layout Customize your channel’s branding Customize your channel’s basic info How to make a YouTube channel that’s discoverable 1. Voila—your account is created, and secure!

Youtube 85

Youtube Advertising Channels Brand Identity Branding 85

Stevens & Tate

AUGUST 29, 2022

Other metrics you’ll want to pay attention to include: SEO rankings for important keywords. A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as: Demographics. Total number of sales generated. Number of visitors. Motivations.

Marketing Websites 81

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 81

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? This strategy focuses on turning strangers into customers and building your brand presence. Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight. Image Source: HubSpot.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

SmartBug Media

MAY 15, 2020

Here are a few key tips to help with effective search engine optimization: Use keywords. Keywords are short phrases that a person may use in a search engine when they’re trying to find something. If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Other channels’ dependency on content: Content, promotions, and your website all work hard to generate leads. Some may be announcements or product promotions. Sales feedback.

ROI 91

ROI Effectiveness Planning Content Marketing 91