How to Write Headlines that Work


The success of every ad depends on the headline, so paying attention to headline copywriting tips is just as important as developing the skill to write the main text. Here are a few rules of thumb for writing the best copywriting headlines possible. Write the Ad Copy First.

13 Best Keyword Research Tools to Boost Your Organic Traffic


In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.


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Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post.

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords. Focus on Long-Tail Keywords.

The Ultimate Content Writing Guide

It doesn’t matter what industry you’re in, who your customer is, or what type of marketing strategy you’re running, you need content. In fact, it’s impossible to build a competitive brand that effectively engages customers without content. Why Content Writing?

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

The 24 Best Online Writing Tools and Apps


The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth.

The Complete List of Trending Keywords for Your Content Calendar


A strong content calendar requires a multifaceted approach that includes industry awareness, market research , and keyword data. A master list of keywords is categorized by month and season to help you build a winning calendar for strong content that performs for your brand all year long.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

Whether it be to improve brand awareness, generate sales or revenue, or simply educate the customer base, there is a constant craving for content among B2B businesses. With this in mind, let’s take a closer look at some of the skills and traits that are needed to successfully write B2B content. Understand the types of content the competition is publishing. For this reason, it’s critical to be adaptable when writing B2B content.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour. It may take longer to add an image, link keywords and edit, but aim for 30 minutes and 300 words and you’ll soon become good at it.

Keyword Gap Analysis: The Key to Successful SEO


Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Customers today are online. This explains why 81% of customers and 94% of B2B buyers will perform searches before making a purchase.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

Top 7 Rules of the Road for Writing Great Digital Ad Copy


You’ve got 2,200 characters (plus emojis) to insert keywords that are essential to your brand. You also get 30 hashtags – use these as keywords for each and every image that you put up so that people will discover you among the 95 million pics that are posted every day. Publishers

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New growth strategies for publishers


Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. I want to score for keywords like business blogging, content marketing, writing blog posts.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. Audience : Power pages aren’t for your potential customers; they’re for the influencers in your industry. It ranks for 788 keywords. Now, I know I said “thousands of keywords,” but 788 is still pretty amazing. Step 2: Make a List of Keywords.

Lead your customers to your best online content: here’s how


That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. Use descriptive words for the hyperlink: rather than saying “click here” and hyperlinking those words, use keywords or statistics (like “work to develop your link-building campaign ”). You can lead a horse to water, but you can’t make him drink.

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Tech companies can benefit from outsourcing their content needs to a blog writing service.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers


The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Search is getting smarter.

Writing About Services: Selling the Consumer Experience


So, what do you write about? When do writers write about services? Customer story. Rev: Customer story with Home Depot. How can writing about services enhance your content? Writing about services in this way enhances your content via perspective.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Yes, this is a creative writing book , but hear me out.

Top 10 Considerations When Writing Blogs for a Construction Company

Navigate the Channel

Do you want to reach more potential customers for your construction company? Make a decision and stick with that end goal in mind as you brainstorm blog topics and write your posts. Do Keyword Research. Remember Pain Points of Potential Customers.

How Many Articles Should You Publish to Increase Traffic and Leads?

Marketing Insider Group

How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week ? “How do they do it?”

Headline writing: 10 ways to get more eyes on your content

Sprout Social

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Write That Down – Take the Best Meeting Minutes with This Template. And with that said, happy writing!

You’re doing SEO wrong: it’s all about authority


Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

“What is a blog writing service?” B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Quick Takeaways: Having a blog is essential to wooing today’s information-hungry customers.

Keyword Research Beyond the Basics: 16 Ways to Find New Terms


Keyword research is the foundation of pay-per-click advertising. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. If you’re looking for new keywords to target, the following ideas will help you find a variety of potential terms. Do Keyword Research from Your Own Site’s Traffic. The initial place to look for keywords isn’t in some keyword-generating tool but rather right on your own site.

Keywords in SEO: Myth vs. Fact on How They’ve Evolved


When you think about SEO strategies and tactics, the first thing that probably comes to mind is keywords. SEO and keywords are synonymous for good reason, as you can’t really target an audience if you don’t know what words or phrases they’re searching for. However, have you ever tried to read something on the internet that was clearly keyword stuffed? The evolution of keywords in SEO: Myths and facts. Keyword stuffing).

Can content written for print position well in Google?


Recently, I worked with a big-brand publisher that published print assets to their site. Here’s how to do it: Get over the “SEO writing is key phrase-stuffed” mentality. Because many print writers are under the misconception that all SEO writing is key phrase-stuffed. Plus, Google specifically goes after keyword-stuffing. Keyword stuffing can range from mildly annoying to users, to complete gibberish. That’s not what SEO writing is anyway.

Writing About Products: Sell Experiences That Persuade Buyers to Add to Cart


There will always be a need to write about the goods offered by brands. “Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. When do writers write about products? 4 do’s when writing about products.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO


Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. Write In-Depth Content.

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The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates


For my content platform, the Write Blog at Express Writers, I use BuzzSumo to monitor my top-shared blogs and their respective engagement statistics. It’s a report that breaks down the total engagement on all your posts, including engagement by content type, by content length, date published, and more. For inspiration for your own content, let’s break down each type and look at examples from our top pieces on the Write Blog. Blog engagement is a fickle metric.

5 Top Tips for Getting Guest-Published


But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.

How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist


I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Keyword Research is All About Telling a Story.