Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. That said, more often than not, they are already part of your network and can be harnessed at no cost. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? When an exponential competitor succeeds, they rapidly scale their business and transform an industry. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

NOVEMBER 10, 2023

percent during October, according to newly-published U.S. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. Optimize your LinkedIn profile Your profile is the first thing people see when they encounter you on the social media platform, so you should optimize it to expand your professional network.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. They must provide real value in the right place at the right time.

Trust Marketing 117

Trust Marketing Loyalty Ad Building Planning 117

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. Listening to customers more. Doubling down on content.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years. Cross-Network Paid Performance Report.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Data for DOOH publishers. Why we care. Brand data.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Scoop.it

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. What is Tailored Curation?

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. It’s a dynamic ecosystem designed for professional development, networking, and visibility in each user’s industry. I get it.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Liveintent

DECEMBER 1, 2021

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Regardless of the reasons and intentions for these changes, however, one thing is sure: the industry must adapt — and quick — to the changing digital landscape.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Only B2B

JUNE 6, 2023

With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads. It is a platform specifically designed for professional networking and business interactions. This can expand your reach and enhance your reputation.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. Have you a top B2B marketing news item we haven’t yet covered?

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. Agencies are also better equipped to scale their services to accommodate larger campaigns and more complex influencer networks.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Sprout Social

MARCH 4, 2021

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry.

Curation 141

Curation Content Social Media Custom Publishing 141

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.”

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere. View all of the content you’ve scheduled, add notes to certain days, adjust send times, identify publishing gaps and more.

Marketing Management 139

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 139

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. What are the best times to post on TikTok?

Best Practices 109

Best Practices Social Media Work Management Education 109

Liveintent

DECEMBER 21, 2022

We know there are thousands of adtech platforms out there to choose from, each making its mark in a wildly competitive industry, and we worked hard to be included in this year’s top 12. H elping publishers unlock new revenue streams. Here are just a few of the ways we’re impacting the adtech world.

Paid Search Agency 62

Paid Search Agency Companies Custom Publishing Touchpoints 62

Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Every industry has spammers, charlatans, schemes, and unfair monopolies. Most teams look only at search volume but not customer research anymore.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. Large businesses publish more frequently than small businesses ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Published on Categories. Published on. This hype isn’t exclusive to the network either. Our #1 Most Requested Feature is Here. Save time with our powerful TikTok management tool.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. Retail is a logical first step in this direction with that industry’s shift to online shopping. Retailers like Discount Tires and long established organizations like The Hershey Company have implemented the IDMC.

Enterprise Management 116

Enterprise Management Marketing Management Buyer's Journey Ideal Customer Profiles 116

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts.

Purchase Intent 98

Purchase Intent Digital Transformation Acquisitions Intent Data 98