Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally. 6 kinds of action words you should include in your content (with examples). Here are some examples in different tenses: Image Source.

Content Marketing 329

Content Marketing Lead Scoring Lead Ranking Content 329

Hubspot

FEBRUARY 4, 2021

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience? That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot. Here's an example.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Outgrow

MAY 9, 2022

Improve Lead Generation With the Outgrow HubSpot Integration . Interactive content is a dynamic way to drive leads and provide value to your customers and prospects. Outgrow HubSpot integration comes to the rescue for that. Benefits of Using the Outgrow HubSpot Integration for Interactive Content Campaigns. Do not worry!

Outgrow 52

Outgrow Lead Generation Hubspot Sales Qualified Leads 52

SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “. Pardot: A Quick Overview.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. Landing page strategy is shifting: What still works and what doesn’t? of landing pages had more than 500 words of copy.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. Make sure to map your content and CTAs to the appropriate stage of the customer journey. Product pages. Blog posts.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 273

Case Studies Case Study Studies Top of Funnel 273

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 85

Knowledge Base Hubspot Validation Landing Pages 85

Optinmonster

MAY 2, 2024

Want to learn how to use Facebook Messenger to connect with them and convert them into customers? Messenger has over 30,000 bots on its platform that help businesses automate their customer support. This gives small businesses a great advantage to build customer relationships and improve their conversion rates.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You? What Is HubSpot Benchmarks and How Can It Help You? Granted, this is a lot to juggle.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Hubspot

APRIL 4, 2018

Specific - In terms of marketing, you should choose the particular metric you want to improve, like visitors, leads, or customers. Measurable - If you want to gauge your team’s progress, you need to quantify your goals, like achieving an X percentage increase in visitors, leads, or customers. For example, what would you prefer?

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. Personalization is key to capturing potential customers’ attention and building meaningful relationships.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools?

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. For example, because WordPress is so popular, more developers create extensions for it, which makes WordPress more flexible, which makes WordPress more popular and … well, you get the idea.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

FunnelEnvy

OCTOBER 31, 2022

Sales velocity is defined by HubSpot as the measurement of how quickly a deal moves through a pipeline and turns into actual revenue. It doesn’t matter how great your landing pages or nurture sequences are – if there’s an issue with your pipeline velocity, it’ll constrain your sales. Click To Tweet.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Webbiquity

JANUARY 30, 2018

It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Anyword

AUGUST 25, 2022

The “helpful content update” affects your entire site — even if certain landing pages are deemed “helpful” by the algorithm. So a small amount of “helpful pages” might not be enough to stop Google from penalizing the “unhelpful” ones. So — who is your customer? What value is my customer seeking ?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Hubspot

APRIL 6, 2021

Big brands know how to portray their brand consistently and at every customer touchpoint. It has the ability to create positive experiences for your potential customers and compel them to come back for more. Track the performance of your content campaigns using HubSpot's analytics software. Benefits of Content Marketing.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. A landing page.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. HubSpot provides a CRM for free. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

JULY 28, 2023

Start by clearly defining your target audience and ideal customer profiles (ICPs). Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. A well-crafted value proposition: Addresses the customer's pain points.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. Regardless of what your goal might be, it’s important to have at least a general profile of your target customer or audience. Does your customer have any specific challenges that your product or service addresses?

Copywriting 72

Copywriting Planning Landing Pages Paid Search Agency 72

Hubspot

MAY 31, 2018

Once you’ve chosen a template and theme, take the time to customize it. Now that you have your pages set up, what will you put on them? I’d suggest writing rough drafts for pages like your “About Us” page and landing page. The landing page is the preliminary introduction, “Hey, we do XYZ.”

CMS Development 101

CMS Development Marketing Websites Landing Pages Domain 101

Vidyard

MARCH 5, 2021

Here are some examples of common use cases for an online video platform: Video Marketing. Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. P is for Publish. The ability to publish videos from an online video platform is very important.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 85

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 85

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? This strategy focuses on turning strangers into customers and building your brand presence. Each stage has specific methods to convert casual observers of your company into customers, and ultimately, brand promoters.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

seo.co

OCTOBER 6, 2021

See Trello’s ad as an example: (Image Source: Trello ). This is a fine example of copywriting, but it doesn’t have enough meat to be qualified as “content” in this sense. For example, title tags, header tags, a meta description, and visual elements should all be included. Know your audiences. Content as an Exchange.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Here’s an example: As we’ll see, there are pros and cons to gating content. First, let’s look at some examples.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92