Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Distribute this content where your ideal buyers can consume it (i.e., Below is a quick video with over one million views on setting SMART goals. Goal : Boost Customer Engagement.

Content Marketing 290

Content Marketing Lead Ranking Lead Scoring Planning 290

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Run a gap analysis.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

AUGUST 26, 2020

Since conversions are the “rest stops” along a prospect’s journey toward becoming a customer, they’re valuable indicators of how content marketing can drive sales. We’ve found that having one place to plan, collaborate, create, publish, and distribute your content allows you to accomplish a lot more in less time.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. What is B2B content marketing?

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Important Disclaimer: The information in this blog post should be viewed as recommendations for best practices based on our (rather extensive) experience, it should not be seen as official Facebook policy.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Important Disclaimer: The information in this blog post should be viewed as recommendations for best practices based on our (rather extensive) experience, it should not be seen as official Facebook policy.

Distribution 55

Distribution Facebook Content Landing Pages 55

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Distribute content in many places from one platform.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Did a competitor publish a piece that has more meat?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. It holds true here.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Don’t overlook the importance of effective content distribution.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Contently

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. A detrimental representation of their brand.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Martech

FEBRUARY 29, 2024

It’s not unusual to see various members of the client team maintaining and managing information about pieces of the technology stack but without an overall view of the stack and its underlying data architecture. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Mark Dancer reminded me this year of the importance of distribution channel strategy in B2B marketing— a key element of the marketing mix often viewed as mere logistics, or neglected altogether.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. Listening to customers more. Doubling down on content. Increasing organizational support.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Launch Marketing

MAY 12, 2021

Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required. editing and publishing) elements. . Once videos are published, it’s important to understand how well they are performing.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. The Forecast Delivers Business Growth.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. Content that solves those problems and answers those questions earns customer loyalty. When your audience views you as a reliable resource, they’re more likely to value you and spread the word about your offerings. Source: Pinterest.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Content Standard

APRIL 16, 2024

Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. While content optimized for broad keywords might rank well, it often attracts the wrong kind of traffic—users who aren’t your ideal customers.

Marketing AI 99

Marketing AI SEO Lead Ranking Lead Scoring 99

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 2 – Build a unified customer view.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The process was extremely simple for us and our customers.

User-Generated Content 117

User-Generated Content Video Marketing Generation Marketing Management 117

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. This helps to build trust and loyalty with customers across different devices, media outlets, and marketing platforms.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The costs of creating, broadcasting, and distributing your ads can limit your campaign’s duration and frequency, affecting its overall impact.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Vidyard

MARCH 5, 2021

The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Different levels of viewing permissions. P is for Publish. The ability to publish videos from an online video platform is very important. Customization of dynamic thumbnails.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

B2B Marketing Directions

MARCH 15, 2015

The number of digital marketing channels has grown at an exponential rate, and digital platforms have made it easy for marketers to broadly distribute content. In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact. billion interactions.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Liveintent

FEBRUARY 28, 2023

This way, customers can move seamlessly throughout the buyer journey — from open to click to purchase — and enjoy intuitive experiences. Leverage deal IDs for customized buys. You can use deal IDs on email, like on other channels, to reach specific publisher audiences. Measure engagement over views. That’s right.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be? Video duration.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Contently

APRIL 28, 2017

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. In some ways, the movement has been successful.

Customer Surveys 106

Customer Surveys Branding Brand Identity Distribution 106

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. Content production has multiple steps, from planning and creation to execution and distribution. Customers want to know what they can expect.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

ClearVoice

OCTOBER 4, 2021

Facebook Bulletin is essentially a micro-blogging site that allows invited content creators to organize and maintain a presence in which they can create, distribute, and monetize their content without needing to run their own websites, create email lists, or understand how to do ad buying, etc.

Facebook 98

Facebook Best Practices Distribution Custom Publishing 98