Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

Social Media 143

Social Media Activities Media Skype 143

Content4Demand

FEBRUARY 9, 2021

Retail TouchPoints does this for its Retail Remix podcast in two different ways: We curate top takeaways from the month of episodes in a blog recap and we do standalone articles featuring top retail executives and thought leaders. If you want to make it even easier for your audience, embed the episode audio in the blog.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Hubspot

OCTOBER 3, 2018

In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. One of my biggest gripes with Instagram ads is that a lot of times they are not designed well, and the experience is jarring on the curated Instagram feed. The Mechanics Behind Snap Ads.

Paid Search Agency 67

Paid Search Agency Demand Generation Agencies Ads Effectiveness 67

Buffer

DECEMBER 17, 2018

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Most importantly, Rand talks about how you can’t ignore that 60% of a business’s or brand’s followers are likely to purchase or recommend after following them on Twitter. And to do that, she recommends content curation.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

SmartBug Media

JUNE 10, 2019

content curation). 30 percent should be your own content (such as blogs and white papers). To that end, I always recommend the 60/30/10 rule for businesses: 60 percent of your posts should be sharing other people's content, news, and articles (i.e., This article by Steven Duran has more information about the 60/30/10 rule.

Social Media 71

Social Media Social Marketing Media Tips 71

Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. White papers. If your CEO doesn’t understand Twitter, teach her. That includes scanning a few blog posts, adding a couple of comments, paying attention to Twitter, and so forth. BlissPR is all B2B, and heavily blog-focused.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 131

DivvyHQ

JULY 16, 2019

You’re paying good money to sponsor ads on Facebook, Twitter or Google and yet you’re sending these visitors straight to a sales page HOPING for a conversion. Offer white papers and case studies. Besides manufacturing the content, there’s curating and promoting the work and hoping that it leads to conversions.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less? Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 20, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers Is Content Curation an Easy Way for Content Marketers to Do More With Less? This white paper aims to change that perception of them.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Anyword

APRIL 4, 2019

Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. Even Twitter joined the club, launching its own podcast this month.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. Job hunting. Lead generation.

Lead Generation 92

Lead Generation Linkedin Paid Content Generation 92

Unbounce

FEBRUARY 17, 2021

Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter. You pour time and resources into building an audience, curating and crafting interesting content, and hope your message doesn’t get lost in the mix. What is a Twitter Landing Page? Anybody out there?

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Industrial Marketing Today

JULY 9, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For curation , look at PublishThis or Curata. You can find Joe on Twitter @JoePulizzi. all from one story idea. But there are a lot of amazing technology solutions out there that can help.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Outreach

APRIL 22, 2021

From custom communications to curated online and virtual events, create personalized customer experiences that let consumers know that you are in tune with their needs and interests. Sites like Twitter, Facebook, and Instagram have become platforms for people looking to express their concerns with a business or share their praise.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. Be a curator for these thought leaders and add your own commentary. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Marketing Insider Group

AUGUST 30, 2019

ABM doesn’t care about the thousands of followers you gained on Twitter. Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. Create Visual Content. Create a Brand Identity. Being Top-Heavy. You’re right.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Curate content and make it easily searchable. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. These people are looking for specific content to solve their problems whenever and wherever it is convenient for them.

Social Media 60

Social Media Social Marketing Media Planning 60

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. 14 Sources for Content Curation Inspiration.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. I bookmark many of its summaries for later use and frequently tweet two or three items out of an issue. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Heinz Marketing

FEBRUARY 19, 2018

Podcast formats from Q&A to curated shows. Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? Now, if that’s true, then that’s scary, because I don’t know how all of you guys measure the return on Twitter, Facebook, LinkedIn, etc.

Top of Funnel 58

Top of Funnel Banner Ads Paid Search Agency Banners 58

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. Share a blog post, a video, curated content from other thought leaders in your niche, or spark a conversation on a trending topic. Subscribing to your newsletter. Publish Frequently.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. You can post a wealth of great information on your website through blogs, white papers, articles, and more. As the saying goes, Content is King.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Ready to give this kind of curated “re-gifting” a try?

Curation 91

Curation Process Lead Scoring Lead Ranking 91

Hubspot

MAY 5, 2011

Having a Facebook page or having a Twitter account doesn't give you anything. It's all about the why ("Why do I care about your Twitter account?"). You can follow Jay on Twitter @jaybaer and connect with him on his blog , and don't forget to check out more about his book, The NOW Revolution. The Future of the Social Web. "I

Social Media 28

Social Media Training Paid Search Agency RSS 28

Sprout Social

FEBRUARY 22, 2021

Curate third-party thought leadership. And finally, curating third-party content reduces the burden on your creative teams to always create new content. Record short interviews with your clients or turn a brief quote into a shareable asset on Twitter or Instagram. Asana Rules!? link] pic.twitter.com/bZEuC6CEbH. Conclusion.

Social Media 131

Social Media Paid Social Agency B2B Thought Leadership Media 131

Only B2B

FEBRUARY 28, 2020

Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy. Blog posts and articles Social media posts & influential marketing Infographics and How-to guides White paper, case studies, eBooks, and reports Email newsletter Podcasts Videos.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

NuSpark Consulting

JANUARY 3, 2015

White papers and eBooks are excellent lead generators. There are many tools out there to manage relationships and curate content to share. Using Twitter’s lead generation and app install cards via their promoted tweet program should also be tested. We have clients doing very well with Twitter lead generation programs.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Valasys

NOVEMBER 9, 2020

Curating a plan requires a lot of research, and creative ideas to begin with. Here is a curated list of 5 essential steps towards creating great marketing content-. Further, one can select a trending topic from Twitter based on the selected keyword. Use these keywords in your blog post to maximize the chances of clicks.

Planning 137

Planning Content Paid Search Agency Curation 137

ClearVoice

DECEMBER 19, 2018

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Curated content solutions. Through curation, you can show your audience that you are someone with your finger on the pulse of your industry.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 22: The 32 Best Twitter Marketing Tools. #23: 28: The 21 Best Content Curation Tools. #29: engage in an online chat, or complete some other task enabling you to start or move forward a potential sale.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Marketing Insider Group

AUGUST 30, 2019

ABM doesn’t care about the thousands of followers you gained on Twitter. Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. Create Visual Content. Create a Brand Identity. Being Top-Heavy. You’re right.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Having a goal in mind makes it easier to determine which metrics you’ll use to evaluate what content to include in your curation strategy.

Social Media 137

Social Media Webinar Metrics Media Best Practices 137

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. Why you need a social media management tool.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159