Hubspot
FEBRUARY 22, 2019
Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").
Hubspot
OCTOBER 26, 2020
Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Clickthrough rate (CTR). Return on ad spend (ROAS).
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Martech Advisor
JANUARY 8, 2020
Marketing ROI is the practice of measuring the return on investment that an organization spends on its marketing activities. For instance, if your organization generated a gross profit of $10,000 while spending $4500 on marketing, the ROI can be calculated as: Marketing ROI = (10000-4500) / 4500 = 1.23. What Is Marketing ROI?
Marketing Insider Group
NOVEMBER 9, 2020
You don’t need to spend more money or spend a lot to get real marketing results. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up.
Scoop.it
MARCH 2, 2023
According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers. Videos are undoubtedly one of the best marketing assets you can produce.
Hubspot
MAY 23, 2019
Do you spend a lot of time updating disparate systems, or do you use a connected stack of technologies to keep things up-to-date? A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. Used your phone to check your email?
Hubspot
FEBRUARY 6, 2020
Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. There's no use in spending hours on a perfect campaign your subscribers won't open. Timing isn't everything in email campaigns, but it's a huge thing.
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