Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead


At HubSpot, our email marketing team measures their campaigns’ engagement against CTOR because it’s a clear indicator of resonance.

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Featured Snippets: How to Increase Your Organic CTR


When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. The post Featured Snippets: How to Increase Your Organic CTR appeared first on Google is forever optimizing its search algorithm.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs


Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

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5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse


In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Free Ebook! Hubspot & Outbrain – 34 Digital Advertising Myths


It’s not the first time that Outbrain and Hubspot have partnered to deliver a data-packed ebook for digital marketers. Back in 2015, we brought you a “how-to” primer for creating effective titles and headlines that boost CTR of online ads.

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau


When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. Featured snippets and other on-page search features are taking a toll on CTR from SERPs. Talk to us @HubSpot.

87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

How to Create CTAs that Actually Cause Action

Single Grain

Check out this test from Matthew Woodward , who ran different color combinations to see which would generate the highest CTR: Matthew ran a number of different banner color tests and found that the top performer was the red banner (and orange came in second to last!).

Best Twitter Guides, Tips and Tools of 2010


8 Ways to Not Get ReTweeted by HubSpot Blog. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

Best Social Media Stats and Market Research of 2010 (So Far)


New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog.

MarketingSherpa Marketing Summit, Top 20 Posts from Day 1

Smashmouth Marketing

19%-44% CTR. has 6,000+ fans & FB is a top 10 source of leads for HubSpot #sherpab2b09 InboundMarketer : Almost everyone at MarketingSherpa has a corporate Twitter account, though less than half of those people read Twitter daily #sherpab2b09 InboundMarketer : Less than half of those at MarketingSherpa have company Facebook pages, & less than 10 update those pages daily #sherpab2b09 And for the light hearted chuckle.

Can Facebook Ads Influence Integration Adoption? Here’s What We Found.


A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. At HubSpot, we want to help our customers connect their tools on our platform to reduce friction and grow better.

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Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines


This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. It’s hard to overstate the value of a good title or headline.

Longer Tweets Generate More Clicks on Twitter [New Data]


One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated. Connect with HubSpot

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6 Must-Track B2B Email Marketing KPIs

Lake One

HubSpot recommends doing a quick gut check before you send your next email by asking yourself these questions. Our friends at HubSpot say contact list cleanup is a must and we agree. CTR is the percentage of email recipients who clicked on one or more links in an email.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Using Oktopost, B2B companies can manage and schedule large volumes of content, engage in conversations with their audience and track metrics such as CTR and conversions, as well as likes, shares, comments, etc.

14 Ways to Increase Your Clickthrough Rate on Twitter


Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Tweeting is easy.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Just because HubSpot says that 12 noon on a Wednesday is the best time to send out a campaign doesn’t mean that it will work for your business. Measuring your CTR against the number of opened emails is more accurate.

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

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How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. That high CTR may be wasted because too few visitors are making it to the page. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place.

A Data-Driven Guide to Writing Better Headlines [Free Ebook]


That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Bracketed clarifications, which are clarifications of the type of content represented by the headline -- e.g. [Infographic] -- increase CTR when included in headlines.

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The Ultimate Guide to Google Search Console in 2018


It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. HubSpot has chosen “ ” as its preferred, or canonical, domain.

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Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]


Recently, we did an analysis of the HubSpot customer database to compare the performance of key metrics in lead nurturing and email marketing. In fact, lead nurturing emails generated an 8% CTR compared to general email sends, which generated just a 3% CTR. Connect with HubSpot

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR).

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How to Optimize Your Content for Google's Featured Snippet Box


In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. How often does HubSpot rank within the Featured Snippet? How much of an impact does the Featured Snippet have on CTR from the search engines?

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SEO Channel Context: An Analysis of Growth Opportunities


You're not making an automated report — even a HubSpot intern can do that. The CTR of organic search is up to par with Facebook. There's a high CTR on search engine results pages often indicates that organic search may support funnel stages beyond just the top.

Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership.

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An Introductory Guide to Highly Effective LinkedIn Ad Campaigns


But unlike Google, LinkedIn calculates a quality score by considering just two factors: all-time CTR (click-through rate) and your bid. Google, on the other hand, looks at multiple factors like CTR, historical performance, first page bid estimates, relevancy, and landing page quality.

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How to Find and Target High-Value Keywords for Your Business


I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. A: Export your keywords and work out your CTR averages. A: Add conversion rate and value to your CTR calculation.

The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%


At HubSpot, we believe that nurturing and automation: Should not be about your company. 30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. There’s been a ton of research about lead nurturing and its ability to affect a funnel.

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10 Horrifying Stats About Display Advertising


We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Hubspot ). million people and resulted in 416,000 clickthroughs at an >8% CTR. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it.

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What Is Lead Generation in 2019


HubSpot. Click-Through Rate (CTR). CTR tells you how compelling your Call to Action is. The formula to measure CTR is: CTR = Total Number of Sales / Total Number of Visitors * 100. Wherever you have a CTA button present, you should be measuring its CTR.

5 Ways Artificial Intelligence Makes Content Scoring Easier

Atomic Reach

Source: HubSpot. For example, different word lengths can be more effective in improving CTR. According to research by HubSpot, blog post titles with 8-12 words get the most social shares.

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How to Define Social ROI for B2B marketing


Source: HubSpot). 45% of the marketers have gained customers through LinkedIn (Source: Quick Sprout) & 65% of the B2B companies have acquired customers through LinkedIn paid ads (Source: HubSpot, 2018).


SEO vs. PPC: When to Optimize and When to Pay for Traffic


A high CTR is the goal driving both PPC and SEO, and if the majority of surveyed consumers report that they would click into a paid search ad, it is a compelling statistic for investing in PPC.

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