Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Hubspot

At HubSpot, our email marketing team measures their campaigns’ engagement against CTOR because it’s a clear indicator of resonance.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Google is forever optimizing its search algorithm.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

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5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse

Hubspot

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline.

Free Ebook! Hubspot & Outbrain – 34 Digital Advertising Myths

Outbrain

It’s not the first time that Outbrain and Hubspot have partnered to deliver a data-packed ebook for digital marketers. Back in 2015, we brought you a “how-to” primer for creating effective titles and headlines that boost CTR of online ads.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. We also measured the level of engagement with those emails -- the clickthrough rate (CTR) of emails with video, compared to emails alone.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

ClearVoice

Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. But what makes HubSpot so great? Ease-of-use is one of the main advantages of HubSpot.

How to Create CTAs that Actually Cause Action

Single Grain

Check out this test from Matthew Woodward , who ran different color combinations to see which would generate the highest CTR: Matthew ran a number of different banner color tests and found that the top performer was the red banner (and orange came in second to last!).

Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

Integrates with Hubspot, Mailchimp, Zendesk, and dozens of other popular apps. Helps improve your CTR. E-commerce SEO canonical tags CTR e-commerce site Google HTML magento Magento SEO plugins meta titles product description SEO plugins sitemap templates URL

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 1

Smashmouth Marketing

19%-44% CTR. www.facebook.com/hubspot has 6,000+ fans & FB is a top 10 source of leads for HubSpot #sherpab2b09 InboundMarketer : Almost everyone at MarketingSherpa has a corporate Twitter account, though less than half of those people read Twitter daily #sherpab2b09 InboundMarketer : Less than half of those at MarketingSherpa have company Facebook pages, & less than 10 update those pages daily #sherpab2b09 And for the light hearted chuckle.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

8 Ways to Not Get ReTweeted by HubSpot Blog. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog.

Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Hubspot

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. At HubSpot, we want to help our customers connect their tools on our platform to reduce friction and grow better.

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Longer Tweets Generate More Clicks on Twitter [New Data]

Hubspot

One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated. Connect with HubSpot

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The Best Time to Send an Email (Research-Backed)

Hubspot

HubSpot 's marketing email tool allows users to create and send automated emails for free. For instance, HubSpot sends emails between 8-9:30 AM ET to match our audience's daily routines. CTR reflects conversions through email.

What's The Best Time to Send Email Campaigns? (Research-Backed)

Hubspot

For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR , as opposed to Tuesdays at the same time, which earns a 5% CTR. HubSpot offers email marketing software that provides you with analytics you can use to make informed future decisions.

Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

CTR : CTR stands for click-through rate. CTR relies on the two previous key performance indicators—clicks and impressions. HubSpot. HubSpot is one of our favorites and is a highly useful tool for tracking leads. HubSpot works with Google Ads, enabling you to see the leads that come in via paid search campaigns, which campaigns they come from, and the steps they take after acquisition.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Using Oktopost, B2B companies can manage and schedule large volumes of content, engage in conversations with their audience and track metrics such as CTR and conversions, as well as likes, shares, comments, etc.

Email Background Images: a How To Guide (with Examples)

Hubspot

A couple of months ago, I got an email from HubSpot Academy about the different courses available. They're great to use in this way because the image captivates the reader and the offer encourages them to click, raising that precious CTR for you.

The Ultimate Guide to Google Search Console in 2018

Hubspot

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. HubSpot has chosen “ www.hubspot.com ” as its preferred, or canonical, domain.

6 Must-Track B2B Email Marketing KPIs

Lake One

HubSpot recommends doing a quick gut check before you send your next email by asking yourself these questions. Our friends at HubSpot say contact list cleanup is a must and we agree. CTR is the percentage of email recipients who clicked on one or more links in an email.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

1) Click-Through Rate (CTR). CTR measures the click performance of any Call To Action (CTA), in that it shows you the percentage of viewers that click your CTA on any given ad, link, email or landing page, etc. CTR for the landing page. CTR for the verification email.

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. That high CTR may be wasted because too few visitors are making it to the page. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place.

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

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5 Ways D2C Brands Can Make the Most of Email Ad Engagement

Liveintent

LiveIntent found that clickthrough rates (CTR) for email ads is 3x higher on phones than on desktops. This fits in with HubSpot’s report that the iPhone is the most popular mobile device for reading emails, with 29% of all email opens happening on these devices.

Technical SEO Clickability Checklist

Hubspot

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR).

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Evaluating What Works in Your B2B Content Marketing

BOP Design

Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. Then Clicks and CTR are likely important to you. The end of the year is often a time for reflection and evaluation.

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Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]

Hubspot

Recently, we did an analysis of the HubSpot customer database to compare the performance of key metrics in lead nurturing and email marketing. In fact, lead nurturing emails generated an 8% CTR compared to general email sends, which generated just a 3% CTR. Connect with HubSpot

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. How often does HubSpot rank within the Featured Snippet? How much of an impact does the Featured Snippet have on CTR from the search engines?

What is Negative SEO?

SmartBug Media

Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page. Installing security plugins (If you're a HubSpot user, read about the tools built-in security here ).

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What Is a CMS and Why Should You Care?

Hubspot

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. HubSpot offers a CMS that's for businesses at any stage. If you're thinking of piloting a CMS, find out more about HubSpot's trial here. HubSpot.

SEO Channel Context: An Analysis of Growth Opportunities

Moz

You're not making an automated report — even a HubSpot intern can do that. The CTR of organic search is up to par with Facebook. There's a high CTR on search engine results pages often indicates that organic search may support funnel stages beyond just the top.

An Introductory Guide to Highly Effective LinkedIn Ad Campaigns

Hubspot

But unlike Google, LinkedIn calculates a quality score by considering just two factors: all-time CTR (click-through rate) and your bid. Google, on the other hand, looks at multiple factors like CTR, historical performance, first page bid estimates, relevancy, and landing page quality.

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The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

Hubspot

At HubSpot, we believe that nurturing and automation: Should not be about your company. 30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. There’s been a ton of research about lead nurturing and its ability to affect a funnel.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. A: Export your keywords and work out your CTR averages. A: Add conversion rate and value to your CTR calculation.