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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. It’s like a virtual thumbs-up from your viewers.

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Three High-Impact Benefits of Email Marketing

Zoominfo

There are two types of bounces: Hard bounces don’t make it into inboxes for permanent reasons, such as incorrect addresses, issues with the domain address, or problems with the email server. Bad bounce rates can land your domain on an email blacklist. Click-through Rate (CTR). The cross industry average for average CTR is 2.62%.

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The implications of Google using click data in ranking

Kevin Indig

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. For example, even if CTR is a ranking factor, the question still remains how much weight it has, when it’s applied, e.g. How does click training data change the way we operate?

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Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

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Three High-Impact Benefits of Email Marketing

Zoominfo

There are two types of bounces: Hard bounces don’t make it into inboxes for permanent reasons, such as incorrect addresses, issues with the domain address, or problems with the email server. Bad bounce rates can land your domain on an email blacklist. The cross industry average for average CTR is 2.62%.

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Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

Moz

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. We're talking things like Domain Authority , Spam Score , Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe. Top Questions.

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

We hit rock bottom that month with a CTR of 2.2%. I was about ready to throw in the towel on email marketing altogether, but after some more tweaking and testing, he discovered in Mail-Tester that DMARC failed for our reply.heinzmarketing.com domain that we had been using to send emails for years. in April to 14.1%