The implications of Google using click data in ranking
Kevin Indig
OCTOBER 3, 2023
Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. Invest in brand awareness so users recognize domains and click our domains in search.
Let's personalize your content