Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy. What Is Ecommerce Personalization?

eCommerce 106

eCommerce Personalization Examples Webinar Metrics 106

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. The cross-industry average for hard bounces is 0.58%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. To overcome the relationship gap with the much larger competitor, the team decided to involve sales & take a personal approach to marketing. And, she proved how it impacted P&G personally. According to CSO Insights, 54.9%

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. They want to find convenient solutions quickly.

Lead Ranking 341

Lead Ranking Analytics Marketing AI Marketing Budget 341

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Top Rank Marketing

OCTOBER 19, 2023

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Happy customers = more revenue. Ensure every employee lives the customer experience.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. The intent of that is to establish their brand and sell their products. Moreover, providing surveys of this sort allows brands to build their customer’s trust and increase customer loyalty and satisfaction. . I - Personalization Goes Pretty Far.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SendX

DECEMBER 17, 2020

Email marketing offers a high degree of personalization which is important for customer engagement. Use emails to send personalized messages to specific customers or groups Aren’t boring emails tiring? You can make sure your mails are relevant and personalized. It is a great soft selling technique. It is beyond that.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Rev

JANUARY 11, 2023

Here’s a three-step strategy to help you do that: Step 1 – Study the behaviors of your best customers Most companies also don’t take the time to research and understand the behavior patterns of their best customers. Ideally, this type of content would come from the personal profiles of executives or senior-level employees.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience? Decision-Making: B2B buying involves multiple decision-makers.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Exo B2B

FEBRUARY 28, 2024

Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience. Bringing together data from all channels creates a comprehensive, personalized view of each customer. It’s become a prerequisite for business success. Omnichannel thinking is a necessity.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Heinz Marketing

SEPTEMBER 29, 2022

It is clear through numerous studies on this topic, that the longer our customers stick with our business, the higher the profit margins will be. A bow tie funnel extends your traditional funnel beyond the purchase stage with the loyalty and customer advocacy stages. What is a Bow Tie Funnel? Advantages of Bow Tie Funnel.

Top of Funnel 124

Top of Funnel Allocation Churn Rate Lead Scoring 124

ClickDimensions

OCTOBER 24, 2023

According to a study by Adobe, companies that use AI-driven technology for marketing automation see an average of 10% increase in revenue and a 14% reduction in costs. Personalized Customer Experiences AI enables SMBs to deliver personalized experiences to their customers, fostering loyalty and increasing conversions.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. By creating a sales-enabling environment in a virtual space, studies show that customers have a 25% higher level of focus than normal.

Tips 137

Tips Cross-Selling Customer Satisfaction Training 137

SendX

AUGUST 18, 2020

Studies show that companies use localization tools to modify different email components. The main goal of any localization campaign is to help your business unlock its potential and enable you to cross multiple continents to build and engage your customer base. Email localization helps you to overcome cultural and language barriers.

Newsletter 195

Newsletter Privacy Cross-Selling Barriers 195

Scoop.it

JANUARY 26, 2023

The stages of these three segments are: Awareness Interest Consideration Intent Evaluation Purchase Loyalty Everything past the Consideration stage you can consider BoFU, which is where you need to target leads with conversion-oriented content without being overtly sales-y or pushy. Therefore, it is crucial to think carefully about your CTAs.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Neglecting the Personal Touch In our tech-driven world, the allure of automation can be overwhelming. Yet, amidst algorithms and autoresponders, the power of personal connections often gets sidelined.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ClearVoice

JULY 17, 2023

Most people seek information about personal spending or managing their business’ money. Also, what information those pages contain Case study: SEO success in the finance industry German-founded fintech company Penta used SEO to double traffic and gain 55% more leads in 15 months. One great place to use personalization is email.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

The Customer

JULY 13, 2021

Spending intent did not, however, vary according to brand loyalty, with both loyal and non-loyal guests planning to spend an average of $450. The differences in loyalty were apparent in the different hotel segments, with loyalty more pronounced at the economy level. An Empirical Study on WeChat Users. DATA & PRIVACY.

Privacy 52

Privacy CPA Cost per Acquisition Loyalty 52

Hubspot

AUGUST 2, 2021

What is it about customer visits that has such a big impact on customer loyalty? No matter what you sell, you aren’t just selling a product — you’re also selling the people behind it. All of these elements come across more strongly when you visit in person. Uncovering Opportunities for Cross-Selling or Upselling.

Template 92

Template Planning Cross-Selling Thought Leadership 92

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Sharpspring

MAY 25, 2022

This is called social commerce, and a recent Accenture study predicted that this model would grow three times as quickly as traditional e-commerce, reaching $1.2 Social commerce holds huge potential for building brand loyalty, as social media can now host both high-value content and purchase opportunities in the same place.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmartBug Media

JUNE 5, 2020

In fact, a recent CallMiner study found that avoidable customer churn costs companies $136 billion a year. That can be devastating if you’re running a SaaS company that relies on customer loyalty or long-term subscriptions to turn a profit. In turn, they’ll reward you with their loyalty. Make Business Personal.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

seo.co

MAY 26, 2021

This is especially true when you’re the person tasked with getting the decision maker to sign off on a new campaign. Yet the probability of selling to an existing customer who visits your website is in the 60 to 70 percent range. Focuses Your Efforts Around Loyalty. Create a Cross-Sell Campaign.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Stevens & Tate

APRIL 15, 2023

This means they are open to repeat purchases with minimal marketing efforts –bridging the trust-loyalty gap. When consumers trust your brand, it’s easier to sell, cross-sell, and upsell your services or products. Studies show that 92% of businesses consider video a must-have strategy that ensures lasting results.

Marketing Management 104

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 104

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Industry case study. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Vision6

JANUARY 14, 2024

Studies have shown that 44.4% AI can also craft subject lines that feel like personal invitations from your brand. Non-quantifiable Key Performance Indicators (KPIs) Some marketing goals, like brand loyalty or engagement, can be challenging to measure with pure data. Brand loyalty? Do you want higher conversions?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Conversica

DECEMBER 15, 2022

In fact, 60% of Customer Success leaders say growing revenue by selling more to existing customers is one of their top priorities. A positive experience with a brand or service can lead to upsell and cross-sell opportunities. Customer Success teams are key to customer retention and long-term growth.

Automation 59

Automation Conversion Enterprise Management Work Management 59

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. As retailers, your customers assume that their shopping experiences will be personalized, streamlined, convenient, and unique. This shows how data-driven Nordstrom has become, especially concerning innovation in CX and personalization.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122