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Achieving a low Gmail spam rate: 3 essential steps

Martech

Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. A lack of domain authentication. Double-confirm that your domain is authenticated This is a vital component to ensure a low spam rate. How to buy time to comply and keep your most valuable customers engaged.

CAN-SPAM 105
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Database Cleanup: How to Clean Bad Data and Duplicates in Your CRM

SmartBug Media

There is one main reason we are taught to clean up after ourselves: Organization is essential to getting anything started. Organization reduces unwanted chaos, and this is true in most aspects of life. Getting Started with Data Cleanup for Any CRM. CRM Data Cleanup Overview. Are you picking up what I’m putting down?

CRM 98
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Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad. Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. Neither the quantity nor the quality. Not the depth nor the breadth.

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A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. As an example, if you’re selling a sales CRM platform, a keyword phrase like “tips for sales people” might be good, but a term like “tools to increase sales productivity” might be better. Here’s how to get it done right.

SEO 285
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How Bad CRM Data Can Hurt Your Cybersecurity Business

SalesIntel

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. Bad CRM data can hurt your business in many ways. How Will You Define Bad Data? Invalid and Undeliverable Emails. Data Decay. Request Demo.

CRM 52
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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! This is also a problem and a very serious one.

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How to Leverage HubSpot’s Operations Hub to Manage Duplicate Records

SmartBug Media

HubSpot Operations Hub is an operations software platform that provides a toolkit that curates and cleans customer data, connects apps, and automates business processes on one central CRM platform. Duplicate data is a serious problem for any organization that manages its data across multiple platforms.