Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. Running a business on social media should generate more excitement than this, shouldn’t it? Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. Gen Z users lose focus on ads in just 1.3

Cost per Acquisition 88

Cost per Acquisition Ads Ad Frequency Landing Pages 88

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Social Media 321

Social Media Social Marketing Media Content Marketing 321

Single Grain

MAY 13, 2025

Creative advertising is undergoing a dramatic transformation. As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results.

Paid Search Agency 52

Paid Search Agency Creativity Advertising Agencies Trends 52

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Marketing Insider Group

APRIL 7, 2025

Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? If youre investing in paid advertising , you want every penny to drive results. Test different ad creatives to optimize engagement and conversions. Google Ads Great for search intent-based targeting (e.g.,

Paid Content 162

Paid Content Work Management Allocation Advertisements 162

Vision Edge Marketing

NOVEMBER 11, 2024

This move was a calculated risk that required significant investment in technology and content acquisition. The massive action paid off, as Netflix became a global leader in streaming, disrupting the entire entertainment industry.

Lead Ranking 321

Lead Ranking Allocation Lead Scoring Business 321

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

Social Media 254

Social Media Paid Content Enterprise Management Social Marketing 254

New North

JULY 26, 2024

Picture this: Your team is marketing a game-changing product and selling it to other organizations. But your target audience is inundated with ads. This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. Don’t worry, we’ve got your back.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Most marketers underestimate the power of Pinterest.

Marketing Automation Services 114

Marketing Automation Services Features Work Management Paid Search Agency 114

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Paid Content 100

Paid Content Brand Identity Branding Advertising Agencies 100

Trade Press Services

AUGUST 19, 2024

The right marketing team can make all the difference between a company’s success and stagnation. Building an effective B2B marketing team requires more than just assembling a group of talented individuals. Today’s marketers wear many hats, balancing creativity with strategy, analytics, and execution.

B2B Marketing 100

B2B Marketing Paid Search Agency Marketing Automation Services Allocation 100

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing AI 122

Marketing AI Enterprise Management Work Management Marketing Management 122

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 274

Marketing Budget Work Management Marketing Management Marketing Budget Creation 274

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Yes, even if you’ve identified the ideal audience, and mastered the perfect bid strategy, copy and design are ultimately what drive clicks and conversions.

Linkedin 238

Linkedin Paid Search Agency Ads Effectiveness 238

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you use images in your content then you will get at least 94% more views. What is an infographic?

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds.

Social Media 93

Social Media Social Marketing Media Planning 93

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. One often under-measured power is its impact on other channels, particularly search and social. Creative This is another crucial factor.

Paid Content 110

Paid Content Paid Search Agency Advertising Agencies Brand Identity 110

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Paid Search Agency 115

Paid Search Agency Work Management Marketing Management Curation 115

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 322

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. Congratulations to all our Creativity influencers who participated! Join Enterprise Lite to work with all of these Creativity influencers! Join us today ! 7 Adam Boostrom Contact Adam Boostrom Score: 52.07

B2B Thought Leadership 115

B2B Thought Leadership Creativity Thought Leadership Lead Ranking 115

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. Congratulations to all our influencers on Design Thinking who participated! Join Enterprise Lite to work with all of these influencers on Design Thinking ! Join us today ! 3 Dr. Mehmet Yildiz Score: 53.07

B2B Thought Leadership 122

B2B Thought Leadership Design Thought Leadership Lead Ranking 122

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Advertising Agencies 292

Advertising Agencies Marketing Agencies 2 Paid Search Agency Inbound Marketing 292

Webbiquity

MARCH 24, 2022

Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles. Here are six B2B website design best practices that are important to know about. Design for vertical scrolling. Guest post by Ian Loew.

Design 269

Design Marketing Websites Practices Lead Ranking 269

Launch Marketing

JULY 10, 2024

Post and share relevant content consistently with your followers. Share content that highlights how to alleviate prospect pain points and challenges. Share content that showcases your expertise. Mix in company content that displays your team’s latest event or celebration at the office.

Linkedin 89

Linkedin B2B Marketing Generation Lead Scoring 89

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. When you understand what content marketing really is , you know that means sticking to a publishing schedule. Ready to change your entire content marketing experience?

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Social Media 86

Social Media Marketing Automation Services Webinar Metrics Budget Programs 86

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Advertising Agencies 52

Advertising Agencies Demand Generation Ideal Customer Profiles Advertisements 52

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98