Remove acquisition cross-sell
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Using data analytics for customer acquisition: Best of the MarTechBot


Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. What are four key goals for using data analytics to improve customer acquisition for my insurance company? Format) Four key goals and actions. Understood? Tone) Please keep answers simple.

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How To Become An Expert At Generating MQLs!

Only B2B

While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. A cross-channel marketing plan is one of the finest methods to keep your engagement with leads active, especially with so many leads consuming content digitally.


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How to Get Smart About Retargeting Ads


How can you maximize your ROI while reducing your cost-per-acquisition? A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). Cross-industry averages are $1.03 cost-per-mille (CPM), 5.2%

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The Ultimate B2B Marketing Glossary


B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit.

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What Metrics are important to your SaaS website performance

accelerate agency

CPA (Cost per Acquisition). The only way to ensure your marketing budget makes sense is by knowing the cost per acquisition of campaigns. If it costs more to acquire a customer than the money you’ll receive from that customer, you’ve got a big problem.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). times more growth.

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The Demand Generation Strategy Guide


Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Demand generation is programmatic. Beyond the Funnel.