ConvertKit

MAY 14, 2019

In this article, we will walk you step-by-step through the process of writing an effective email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. 30-second summary: ChatGPT has gone from “What is it?”

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Scoop.it

OCTOBER 7, 2021

Writing web copy is undisputedly challenging for every copywriter in the world. One common problem when writing copy is that copywriters often perceive messages from the perspective of a business rather than customers. After all, that’s the purpose of copywriting. Improve your design. Know your customers.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Urgency This feature plants a sense of time-sensitivity or need in the reader. ” “Meet the Team: Introducing Our Design Maestro, Jane!”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

Template 125

Template Email Marketing Blast Campaigns Planning 125

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. A call-to-action (CTA), assists with this process. But when done well, effectively written, designed and placed CTAs can result in more conversions. Overall page design.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Convert

JANUARY 19, 2022

These brands sit at the top of their categories, enjoying greater market share and sales. Or even during the purchase process. In sharp contrast, SNOO’s smart sleeper bassinet makes a great first impression because they have waded deep into the audience research to optimize its product page design. Customer Expectations.

Product 52

Product Optimization Tips Paid Search Agency 52

ConvertKit

JANUARY 22, 2021

As a marketing expert, he would often refer to a Notion document he’d created for himself—a curated list of mental models, frameworks, and principles with little notes to himself. That sparked the idea: Mental Models for Marketing. It’s that way by design. The process included minimal promotion. Story #1: Corey Haines.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

Huptech Web

JULY 14, 2023

Step 7: Create a Sense of Urgency To encourage immediate action, create a sense of urgency in your product descriptions. Remember, it’s an iterative process, so be open to refining and improving your descriptions based on feedback and data analysis. Here are three excellent examples from the text.

Product 52

Product Tips eCommerce Cross-Selling 52

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Hubspot

JUNE 25, 2020

As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. Up until recently, we had never tried it in our campaign process.

Planning 99

Planning Work Management Marketing Management Hubspot 99

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Digg Copywriting Urgency Marketing 100

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting? In fact, over 1.2

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Unbounce

MARCH 30, 2023

That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns. So, what does AI marketing really even mean ? What are some types of AI marketing?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Adacado

JULY 4, 2017

marketing and creative departments had to improve collaboration on a more granular level. He wrote that marketers needed to be better at sharing their incredibly nuanced target audience and performance data with creatives. Complexity As programmatic marketing evolves so does its complexity. Habit, prioritization, and complexity.

Advertising Agencies 56

Advertising Agencies Paid Search Agency First-Mover Advantage Urgency Marketing 56

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

LeadSquared

JANUARY 30, 2017

It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. This is the classical marketing battle between features and benefits. Let’s take a great example from “The copywriter’s handbook” by Robert W.

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

ClearVoice

MARCH 19, 2021

Said quote would then be prominently slapped onto a piece of collateral or splayed in a sizable font on a website designed using Earthlink. format — which reimagines the old, stale and passionless “challenges, solutions, results” model marketers have used for decades. They’d write one — or ask you to do it for them.

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

Adacado

JULY 4, 2017

marketing and creative departments had to improve collaboration on a more granular level. He wrote that marketers needed to be better at sharing their incredibly nuanced target audience and performance data with creatives. As programmatic marketing evolves so does its complexity. Habit, prioritization, and complexity.

Advertising Agencies 40

Advertising Agencies Paid Search Agency First-Mover Advantage Urgency Marketing 40

Anyword

JANUARY 2, 2022

Marketing and sales are hard work. If your content can reach your target audience and delight the reader while compelling them to move through with your calls-to-action, you have successfully mastered the art of copywriting. It is a crucial part of your marketing strategy and is beneficial to your organization and income.

Copywriting 62

Copywriting Lead Scoring Lead Ranking Urgency Marketing 62

Outgrow

APRIL 18, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Eddie Shleyner for our monthly podcast – ‘ Marketer of the Month ’! The evolving role of copywriters with AI technology 3. The evolving role of copywriters with AI technology 3. Benefits of teaching while learning to Copywrite 5.

Copywriting 52

Copywriting Marketing & Strategy Marketing Strategy Paid Search Agency 52

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

ConvertKit

JANUARY 17, 2020

Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. Landing pages are the peanut butter to your webinar jelly—you could have one without the other, but your marketing won't be nearly as tasty. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Anyword

JANUARY 2, 2022

Marketing and sales are hard work. If your content can reach your target audience and delight the reader while compelling them to move through with your calls-to-action, you have successfully mastered the art of copywriting. It is a crucial part of your marketing strategy and is beneficial to your organization and income.

Copywriting 40

Copywriting Lead Scoring Lead Ranking Urgency Marketing 40

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Some models skew to rational decision-making, others to more intuitive processes; some focus on who is responsible for what task (RACI), others seek to clarify roles in decision-making itself (DACI).

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

ConvertKit

DECEMBER 15, 2020

However, to scale your digital products business, you have to scale your marketing. Fortunately, there is a way to market your digital products successfully with minimal time spent. Email automation allows you to send targeted marketing messages to your audience without being available or working 24/7. Welcome sequence.

Email Marketing 127

Email Marketing Marketing Automation Services Automation Product 127

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. “Click here” focuses on the process of clicking, not the outcome or the benefit. Yes, but this is another copywriting rule that isn’t absolute. Yes, you want them to click.

Rules 126

Rules Emarketing Top of Funnel Newsletter 126

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Optinmonster

MAY 7, 2020

Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” That means any marketing and advertising budget you’re spending to promote your products will be wasted. Or if you knew how to design a sales page to maximize your customer growth?

Top of Funnel 87

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 87

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Use urgency—sparingly. Consider that some emails are designed for low opens. Litmus’ own email marketing manager, Jaina Mistry , explains it well: “Your subject line, sender name, and preview text all work hand-in-hand.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Single Grain

JUNE 9, 2023

Here, we’ll go over nine different types of online advertising techniques that you can use to inspire your digital marketing strategy. Leverage this technology to automate content creation processes, saving you time and resources. Use these figures to back up your claims and highlight the benefits of your offer.

Advertisements 52

Advertisements Advertising Paid Search Agency Urgency Marketing 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Then marketers can set a daily budget that works for the length of that campaign. You still need to give them a great reason to buy from you.

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Metadata

JUNE 24, 2021

So we’re teaming up with some of the best B2B marketers we know. Kim Krause Schwalm is one of the top direct-response copywriters in the world. “Uh-huh,” She was interested in my marketing process, how I spread my content around the internet. We talked about copywriting. We talked about content marketing, growth.

Direct Marketing 102

Direct Marketing Rules Copywriting Paid Search Agency 102