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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 258
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What the 95:5 Rule Means for B2B Marketing

B2B Marketing Directions

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

Rules 52
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Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.

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7 Cool Examples of Trigger-Based Marketing Emails

LeadSquared

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions.

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How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? That way, you aren’t leaving any conversions on the table by creating a poor mobile user experience (UX) on your site. To help you out, we’re going to cover 11 concrete strategies for increasing your mobile conversions.

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8 Best WordPress Scroll Popups Plugins to Boost Conversions

Optinmonster

Do you want to trigger a popup when a visitor scrolls the page? Scroll popups pave the way for higher conversions so you can grow your email list, increase engagement, and drive sales. And if you add a lead magnet, discount, or any kind of incentive, you can skyrocket your conversion rates. Let’s get started. OptinMonster.

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Email Signup Forms: 14 Places to Add Them for Higher Conversions

Optinmonster

Do you need help finding where to put the signup form on your website for optimum conversions? And email is an important digital marketing strategy you should pay attention to. A well-designed signup form can help increase website conversions , enhance the user experience , and ultimately drive business growth.