Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Optimize landing pages: Design dedicated landing pages with compelling copy, clear calls-to-action, and minimal distractions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Machine Learning and Conversion Rate Optimization. When it comes to delivering more conversions from your landing pages, A/B testing is still very effective. We kept thinking, ‘ it isn’t the page that converts. It’s the visitor.’

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. It influences website traffic, search engine rankings, conversion rates, sales figures, and much more.

Optimization 52

Optimization B2B Business Conversion Rate 52

6sense

DECEMBER 16, 2021

For instance, you might: Present different homepage or landing-page “welcome” messages for different audiences. Improving conversion rates and lead quality. Inbound Visits Based on Keyword Search: Show them a page of curated content that links to keyword-relevant blog posts, videos, ebooks and other resources.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We’re doing a few things to help improve our web conversion rates, but we have a lot of work ahead of us to find out what works best.” We have limited information about our audience that they provide to us via forms on landing pages.

Practices 52

Practices Conversion Best Practices Budget Programs 52

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. How do you create a landing page that speaks to the needs of B2B buyers? There could be many reasons for this lack of satisfaction.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Binary Demand

MARCH 1, 2024

By leveraging AI for B2B marketing , companies can maximize ROI, enhance customer engagement, and improve conversion rates by targeting and engaging the right segments at optimal times. With this knowledge, marketers can craft hyper-targeted and personalized content, significantly enhancing engagement and conversion rates.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Webbiquity

MARCH 9, 2017

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion Rate Optimization. Drag-and-drop builder to create contact forms, surveys, quizzes, order forms, lead gen forms, and registration pages. Landing Page Builders.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Tomorrow People

MAY 9, 2022

If your marketing and sales teams are both aligned on product benefits and key messages, it’s a lot more likely that your sales cycle will shorten and your conversion rates will improve. There are clear benefits to this. Other customer-facing departments (i.e. Continue to provide support with a feedback system in place.

Product 156

Product Paid Search Agency Planning Broadcasting 156

SmartBug Media

MARCH 19, 2021

The Ultimate Landing Page Checklist: 5 Must-Have Elements. Must-read articles: Publishers, curation and algorithms. Now, it’s time to optimize your website and landing pages for higher conversion. The Unbounce blog is all about landing page and conversion optimization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Anyword

MARCH 15, 2021

We generate messages, yes, but we also curate and evaluate those messages to surface the ones that are most effective. Our messages can increase conversion rates for marketers by up to 30%. Endless amounts of text become useless without a discerning eye. Finding the right message can be akin to finding a needle in a haystack.

Paid Search Agency 98

Paid Search Agency User-Generated Content API Advertising Agencies 98

Televerde

NOVEMBER 3, 2020

When someone logs onto Twitter, they receive a curated content experience based on accounts and hashtags they’ve chosen to follow. Use artificial intelligence to offer curated content everywhere they go, every time. Adding a name to an email or landing page is common courtesy – not personalization.

Marketing AI 52

Marketing AI Demand Marketing & Strategy Marketing Strategy 52

Conductor

MAY 2, 2022

Curated SEO services available in the Marketplace. Every service provided in the Marketplace is expertly curated, designed, and continuously improved to meet the most impactful needs marketers face today, all managed by our top Conductor experts and industry-leading partners. Advance beyond SEO.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Convert

JANUARY 16, 2023

Another modern day great, Dan Nelken , has these headings on his landing page for his book “Writing Under Pressure.”. Here’s what the landing page for their Cherry Vanilla flavor looks like: Source. If you want a copywriter to write a landing page for your new product, look at conversation rates.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Terminus

DECEMBER 16, 2021

As B2B marketers we spend hours of our day curating content and messaging to address our customers’ needs and position ourselves as thought leaders. We know our content is valuable, but we’re not seeing the engagement or conversion metrics we’d hope for. Drive More Conversions. So how can you get them to stick around longer?

Website Personalization 63

Website Personalization Account Based Marketing ABM Optimization 63

Liveintent

JUNE 9, 2023

This will lead your business to experience higher conversion rates over time. With native ads you tell a story and drive to landing pages that further explain product details and educate customers about your offerings. Native ads, for instance, have an editorial quality that discreetly captures attention.

Brand Identity 62

Brand Identity Branding Advertising Funnels Advertising Agencies 62

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Outgrow

JANUARY 11, 2021

It understands that growing an email list is crucial and thus has a range of lead generation tools curated just for you. Salient Features: 1) Send traffic to a landing page. If you want to create custom and highly-converting, lead-generating landing pages then go for Unbounce. Pricing: Paid. are already using it!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Inbox Insight

APRIL 2, 2020

Channels might include phone outreach, programmatic display, direct mail, and highly targeted email, landing pages or social content. Inbound marketers create or curate content that answers the questions that their target audience needs to answer in order to solve their problems. What is inbound marketing?

Inbound Marketing 111

Inbound Marketing Account Based Marketing B2B Marketing Work Management 111

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Optinmonster

FEBRUARY 23, 2022

We have a solution for you from lead generation to land page builders and beyond. With its user-friendly drag and drop builder, you can create stunning popups and other lead generation forms designed to give you the highest conversion rates. SeedProd: Build Landing Pages. Let us help. year for Basic , $99.50/year

Planning 75

Planning Best Practices Work Management Marketing Management 75

DealSignal

FEBRUARY 20, 2024

This is not a one-step solution as a human is required to curate and fine-tune the AI’s efforts. Ensure that this segmentation aligns with your content strategy so you are truly providing a differentiated experience for each segment and not just swapping in logos on a landing page.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

PathFactory

MARCH 12, 2020

Share curated content pre- and post-event for more opportunities to engage. Instead of simply sending a confirmation email when someone registers for a webinar, why not share some curated content pieces related to that topic? Many B2B marketers have noted a decline in webinar performance recently.

Demand 52

Demand Tactics Work Management Marketing Management 52

Customer Experience Matrix

MARCH 16, 2016

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Responses go to a user-specified landing page; Mariana does not reveal prospects’ identities unless they respond. But many of your marketing targets are less visible.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

SmartBug Media

SEPTEMBER 8, 2021

In this webinar recap of “How to Improve Demand Generation with a Creative Video Strategy,” we’ll be exploring how you can increase organic traffic, subscribers, conversion rates, views, and the effectiveness of your next video with our panel: Taylor Biggin from Vidyard , Scott Schilling from Brandlive , and Kristina Argiroff from Rybbon.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Anyword

APRIL 27, 2022

Actually, one of the challenges of using AI writers is that you need to pick which version provides the best conversion rates, so get ready to do some A/B testing along with your copy generation (more on this later). Text can be formatted according to use case, including product descriptions, landing pages, and SEO meta descriptions.

CTR 52

CTR Copywriting Tools SMS 52

MKT1

OCTOBER 24, 2023

Understand the 4 high-level ways to drive growth Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your company’s highest leverage way to drive growth right now. When top of funnel stays the same, but you improve conversion rates, revenue goes up.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Outgrow

FEBRUARY 14, 2023

Content marketing strategies include curating guides for your target audience to make it easier for them to understand your product. Interactive content types such as Quizzes , Calculators , and Chatbots attract leads and give maximum conversion rates. This is the reason why you need a landing page builder tool.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Unbounce

MARCH 20, 2019

I’ve seen landfills with better curation. In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. These are some of the best app landing page examples out there, all of ’em built with Unbounce.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

ClickZ

NOVEMBER 22, 2019

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. TARS isn’t just a simply put chatbot builder platform, it’s one of the few that emphasizes on the ROI front by delivering 2x conversion rates with conversational landing pages.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

TrustRadius Marketing

OCTOBER 27, 2022

Customer journey analytics lets you track metrics like bounce rate and click-through rate. Compare conversion rates on your different channels to figure out the best way to use your marketing budget. This software is ideal if you produce or curate content on multiple websites or channels to streamline the user experience.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Convert

NOVEMBER 19, 2020

Your session recreation list will be curated to show you user sessions experiencing your test variants. Now we’ll show you how even basic use of Convert Experiences can help you improve your landing pages, form fields, CTAs, responsive design, and much more. What’s Next?

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Martech Advisor

NOVEMBER 20, 2019

Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? Going beyond using only display ads, you can curate a list of frequent visitors on your website and target your Google search ads. Remember, search is a high intent activity that brings in a conversion-ready audience.

Spending 71

Spending Google Ads Adwords 71

ConvertKit

SEPTEMBER 22, 2020

Best practices for any landing page. 9 types of landing page. Ebook landing pages. Webinar landing pages. Event landing pages. Newsletter landing pages. Video landing pages. Podcast landing pages. Coming soon landing pages.

Landing Pages 79

Landing Pages Newsletter Webinar Metrics Ad Exchange 79

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. And Moz makes it easier for brands to find out more about SEO and the latest trends by curating the top 10 articles published and delivering these to your inbox twice a month.

Newsletter 91

Newsletter Planning Work Management Marketing Management 91

Unbounce

FEBRUARY 11, 2019

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? What makes a landing page effective? Jump ahead for the top landing page examples.).

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

LeadSquared

FEBRUARY 23, 2016

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? If you’re looking for content to curate, check out BuzzSumo. If you’re looking for a tool to manage curated content, Scoop.it How can I convert a user into a lead , after he lands on our site?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52