Content Standard

SEPTEMBER 19, 2023

Meanwhile, creating content using external tools requires careful contingency planning. The allure of enhanced creativity and productivity through generative AI is compelling.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Anyword

DECEMBER 20, 2023

By identifying potential risks and uncertainties in advance, product managers can create contingency plans and strategies to mitigate possible obstacles effectively. Encouraging creativity, experimentation, and a willingness to take risks can lead to groundbreaking products that set a company apart from competitors.

Work Management 40

Work Management Contingency Planning Product Generation 40

Martech Advisor

FEBRUARY 11, 2020

Eli Ash, Executive Producer at Mustache, a Brooklyn-based creative content agency, part of Cognizant Interactive, shares her advice on how to tackle the ins and outs of creating video elements for your company’s content strategy. Content still reigns king in 2019, especially audio and video content. Efficiency is key!

Contingency Planning 78

Contingency Planning Branding Brand Identity Paid Search Agency 78

SendX

FEBRUARY 25, 2019

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.

Marketing Funnels 158

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 158

Sprout Social

AUGUST 31, 2022

Achievable: Do you have the necessary resources (time, budget, creatives, etc.) Your KPIs are contingent on each goal so choose those metrics after confirming your goals. This is where metrics and key performance indicators (KPIs) come into play. Metrics are just numbers, but KPIs bring context and meaning to your data.

Social Media 104

Social Media Work Management Marketing Management Organization 104

Hubspot

DECEMBER 7, 2020

Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors. Let’s unpack some more detailed trends — and potentially permanent changes — we’re seeing as a result of the COVID-19 pandemic. Some organizations are outsourcing more marketing projects. Pre-Pandemic.

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

Outbound Engine

DECEMBER 7, 2018

How can contingencies protect you? As a result, the more creative and helpful an email subject line is, the more engaged the end reader will be. These will be the hot colors of 2018. 4 things people forget to do. Do you need a property inspection? As you can see, the most highly engaged emails we crafted were written to help, not sell.

Best Practices 45

Best Practices Email Marketing Creativity Spending 45

Content Standard

JUNE 10, 2019

For brands looking to define a long-term IoT marketing strategy, success appears to be contingent on utility. Allergy medication Zyrtec took its own creative approach to voice-enabled applications as well with their AllergyCast skill. But in practice, many styles of applications without recurring use fall to the wayside of novelty.

Interactive Marketing 101

Interactive Marketing Top of Funnel Marketing & Strategy Marketing Strategy 101

BOP Design

NOVEMBER 5, 2019

As the Creative Principal and the Web Content Director at our B2B web design agency , we’ve teamed up to share our tips on managing a website project. They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event.

Design 69

Design Paid Search Agency Advertising Agencies Tips 69

Navigate the Channel

SEPTEMBER 7, 2017

Why not let the AI handle the entry level data collection and input functions, leaving your human capital available for more creative pursuits? Your sales are no longer contingent on the individuals that you employ, which is a great advantage to have. Prospecting from trend analysis is a tedious job that no one goes to college for.

Marketing AI 56

Marketing AI Top of Funnel B2B DemandBase 56

Lake One

APRIL 21, 2020

Do you want to be able to launch rapid tests with landing pages, emails and other creative? So the ROI will be contingent on how effective your strategy is within the platform. Do you have a long sales cycle with a complex product with prospects that need educating? Do you have manual processes dragging down your team?

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Launch Marketing

AUGUST 14, 2019

The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. Essentially, it takes tried-and-true marketing methods and amps them up or applies a creative spin in order to uncover new and innovative opportunities for growth.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

Pam Didner

MAY 26, 2020

Creative development for campaigns, event planning, and content creation such as blog posts, podcast episodes, and videos also requires time to brainstorm and plan. The plan should contain a checklist to evaluate creative, copy, and communications in owned, earned, paid, and social media channels. Brainstorming is free.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Circle Studio

JANUARY 30, 2020

Along those lines, be sure that your slide deck is creative and compelling as well. Identifying what could come up and having a contingency plan in place ahead of time will make it much easier to deal with should any problems arise. Put effort into your slide deck. What if you lose your Internet connection? What if the phones go down?

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

BenchmarkONE

NOVEMBER 11, 2019

The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. Can be a hindrance to creativity and agility. It doesn’t depend on what your company does, or what it’s selling. Other disadvantages include: Limited collaboration between departments.

Business 58

Business Work Management Paid Search Agency Marketing Management 58

ClearVoice

AUGUST 1, 2023

It’s also about anticipating potential hurdles and crafting contingency plans to ensure clients feel safe and supported every step of the way. Getting customers their deliverables promptly allows them to publish or distribute content or creative assets quickly, creating immediate value. A proactive problem-solving approach is crucial.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Choozle

FEBRUARY 21, 2024

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary.

Work Management 70

Work Management Ad Building Contingency Planning Lead Scoring 70

BenchmarkONE

JULY 21, 2021

The key to effective business collaboration isn’t contingent on the type of personality that your team exhibits. Can be a hindrance to creativity and agility. It doesn’t depend on what your company does or what it’s selling. Although it is an efficient form of management, it can stifle organic growth and deter employee engagement.

Work Management 93

Work Management Marketing Management Business Paid Search Agency 93

ClearVoice

JULY 16, 2019

For the creative people who are interested in working with you, this can be an exciting and challenging opportunity to showcase their ideas. Do this, not that: Ways to not be an ass during the pitching process with freelance creatives. Any of this is strategy or creative development work and should be compensated.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

SmartBug Media

MAY 10, 2019

Web strategists and designers can offer insight into UX best practices, project contingencies, and web design possibilities, but it’s your content development team’s job to make sure the proposed layout makes sense from a narrative perspective. No matter what order of operations you follow, cross-departmental collaboration is key.

Marketing Websites 92

Marketing Websites Landing Pages Keywords Cross-Selling 92

Launch Marketing

DECEMBER 6, 2019

It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. You need to be realistic when creating your launch timeline, which will involve considering contingency plans as well.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Belkins

OCTOBER 22, 2020

Do you have a contingency plan in case of a crisis? Your sales reps (and prospects, respectively) need tons of different materials, from educational to creative resources. Short explainer videos, testimonials from your loyal customers, tutorials, and creative shorts - you don’t need much to create those. Business rating.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Moz

MAY 26, 2020

Contingency plan. So in short: there was no contingency plan. We used our Go-Live Checklist to make sure that we had every box checked for creative needs, third party integrations, and to configure file review. We took 15 weeks to prepare, test, and get comfortable with the migration. Once live, there is no going back.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

ClearVoice

APRIL 3, 2020

Use this content contingency plan to adjust messaging in a crisis. She explained that she “decided to do the Facebook Live because I think some small business owners and creatives feel confused about what outsourcing entails.

Branding 89

Branding Brand Identity Paid Search Agency Advertising Agencies 89

SpotMe Blog

JUNE 13, 2023

They anticipate potential issues and have contingency plans in place so you can relax knowing your event is in good hands. They have been building creative solutions since 1987 and developing events with “the feeling of live and the power of virtual, combined.”

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Datafusion Solutions

AUGUST 15, 2020

These questions can help explain each section and spark creative thinking. Moreover, you may want to consider putting in place contingency plans for dealing with them if they occur. Revisit this exercise periodically. For instance here are a few questions that you can ask your team when you’re building your SWOT analysis.

SWOT 52

SWOT Analysis Contingency Planning Work Management 52

NetLine

SEPTEMBER 22, 2020

Everything – CRM intelligence, predictive lead scoring, retargeting, ABM – is contingent on correct data made easily accessible, and that’s a rare commodity these days.” – Christopher S. Penn, Co-Founder and Chief Data Scientist, Trust Insights, Inc.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

MLT Creative

MARCH 6, 2012

Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Research 40

Research B2B Advertising Agencies B2B Sales 40

SendX

MAY 24, 2019

Of course, all these benefits that newsletters offer are contingent on how well the newsletter is written and how often as well. They help establish and reinforce a company’s story & reputation. They help popularize and increase the visibility of a company’s products and services.

Copywriting 151

Copywriting Tips Template Content 151

Content Standard

FEBRUARY 16, 2016

In retrospect, there was something about that kid’s utter lack of self-consciousness and bursting creativity that’s hard not to respect. If only brand marketing strategy could take advantage of that same memorable, unabashed, creativity.

User-Generated Content 40

User-Generated Content Marketing Strategy Marketing & Strategy Generation 40

Content Standard

SEPTEMBER 8, 2015

Today, brands are thinking creatively about how they reach current and prospective customers. Without a concrete contract in place that dictates what can and cannot be leveraged—and let’s face it, those contracts never get signed—there’s no contingency plan to protect businesses against high employee churn.

Business 40

Business Enterprise Management Contingency Planning Thought Leadership 40

Conductor

AUGUST 24, 2022

Set up meetings with interested parties, including creative, product, demand gen, PR, events, marketing execs, and company thought leaders, to understand the benefits of implementation. What parts of the project are contingent on other parts – especially what is needed for SEO to kick off their research.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Hubspot

OCTOBER 26, 2016

How to fix it: Sometimes it's a valid business decision to allow the client to own IP in pitch materials, spec creative or proposals -- either because the agency negotiated payment for it, or because it’s a required "ticket" to participate in the opportunity. 5 Common Legal Mistakes Agencies Make. But make it an intentional decision.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Terms and Conditions 28

ConvertKit

DECEMBER 4, 2019

As an attorney who has been a podcast host and has worked with creatives and content creators for the last two years, I’ve been able to compile a comprehensive list to help every podcaster feel confident that their content (and businesses) are protected. One often overlooked topic, however, is the legal issues that podcasters should consider.

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

ClearVoice

JUNE 16, 2020

For how to say “we’re in this together” authentically and with action… Many companies have found creative ways to show their customers their true colors and show they’re thinking about something other than their bottomline. CB2 read the room, then determined lightheartedness was appropriate here.

Examples 59

Examples Contingency Planning Advertising Agencies Work Management 59

chiefmartech

MARCH 27, 2017

Putting a contingency plan in place will help companies remain agile and shift as the tides of change accelerate. Then, gifted marketers would layer on the creativity we often associate with the Mad Men generation, and craft a story that captures attention while driving desired business objectives. Staff the right mix of skills.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Directive Agency

MAY 24, 2017

So get creative with the many different mediums available. Demand generation and lead generation are different but contingent strategies. And get creative with it! Educational content may be written content, reports, free tools, videos or anything you deem noteworthy. Invest in that drive demand and generate new leads.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53