Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. In today’s privacy-conscious world, ethical data practices are crucial.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers. Content and Marketing Automation.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

AUGUST 29, 2022

As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. What is content scaling? What are the benefits of scaling content?

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Heinz Marketing

FEBRUARY 23, 2023

This includes understanding new privacy laws, such as GDPR, as well as staying on top of changes to advertising regulations. Knowing what is happening across the industry can be beneficial to your content strategy to attract the right personas, and stay compliant.

Advertising Agencies 101

Advertising Agencies B2B Thought Leadership Lead Ranking Business 101

BOP Design

JANUARY 13, 2021

A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such as filling out a contact form, downloading a white paper, or reading a case study. Even if you can’t name your existing clients for privacy reasons, it’s important to describe the types of firms you work with. Clear CTA.

Marketing Websites 122

Marketing Websites B2B Top of Funnel Case Studies 122

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’m well versed in creating content that converts. Data privacy . Rachel Burger . “I I love good stories. Computer and network security . Cloud computing .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Martech

JANUARY 11, 2022

Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or a third-party content that I as a brand do not have access to,” he added. Our buyers are fairly tech-savvy and, more importantly, they’re privacy-conscious,” he said.

Buying Cycle 104

Buying Cycle Intent Buy Intent Signal 104

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. It helps writers and editors get started in developing pieces of content. Creating blogs.

Marketing AI 111

Marketing AI User-Generated Content Training Press 111

Launch Marketing

JANUARY 26, 2022

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. content downloads, webinar registrations, product purchases, etc.) Update your privacy policy to declare your use of the remarketing cookie.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Liveintent

SEPTEMBER 8, 2021

If they are, you can serve them exactly the right email content to increase the odds of conversion, regardless of which device they’re using at the time. Privacy is paramount in today’s environment, and customers are becoming savvier when it comes to the practices of the partners they entrust with their precious email addresses.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. AI uses advanced algorithms and machine learning to analyze vast amounts of data and deliver highly tailored and relevant email content to individual recipients.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Expect the same if the economy stutters.

Enterprise Management 89

Enterprise Management Marketing & Strategy Marketing Strategy RFP 89

Porch Group Media

MAY 27, 2021

Additional reasons include: 52% – Increasing web traffic 46% – Growing the brand’s audience 44% – Promoting content 43% – Increasing community engagement. 49% – Poor quality of product or support 45% – Irrelevant content 45% – Too many ads from that brand 39% – Privacy concerns.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Lead Forensics

NOVEMBER 23, 2023

They may then be encouraged to hand over their name and email address in exchange for a white paper. However, you do it, always make sure you are working within all data privacy guidelines that apply to your area. Using content marketing in this way can be really effective for generating leads, but it also goes far beyond that.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Martech

JULY 25, 2023

Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Most importantly, it keeps subscribers interested, allowing you to retain valuable customers. People want to feel special and marketers see the rewards in revenue.

Email Marketing 86

Email Marketing Personalization Privacy Marketing 86

ClickZ

NOVEMBER 19, 2019

Content produced in collaboration with Digital Element. Compliance with privacy laws and standards around the world is more important than ever when it comes to data. IP data gives customers privacy while providing brands with incredibly valuable information. But delivering device-specific content is only part of the puzzle.

Paid Search Agency 96

Paid Search Agency Mobile Advertising Privacy Touchpoints 96

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with. Sana Commerce respects and protects your privacy.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Trouble is, we take a one-price-for all approach to our content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Trouble is, we take a one-price-for all approach to our content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. White Papers White papers are typically longer than other forms of content, ranging from a few pages to several dozen pages.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Vision6

JUNE 6, 2023

Link to a sign-up form in your email signature Adding sign-up form to your email signature is a less invasive and less sale-sy way to prompt more prospects to subscribe to your promotional content. Promote your gated content Gated content provides another incentive for people to sign up to your email list.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

ClearVoice

OCTOBER 27, 2023

In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action. In this guide, we’ll talk about: What CRO is and the steps involved Best practices to keep in mind Top CRO tools and strategies What is CRO?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Adobe Experience Cloud Blog

MAY 19, 2011

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. Placing a pop-up window or widget AFTER a few pages of viewing content.

Privacy 48

Privacy B2B Marketing Terms and Conditions Deliverability 48

Martech

OCTOBER 21, 2022

But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. For years, core metrics like email open rates were a staple in nearly every email marketing program.

Email Campaigns 93

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 93

SmartBug Media

JUNE 17, 2020

For instance, the Health Insurance Portability and Accountability Act (HIPAA) includes a privacy rule that puts patient information safeguards in place and applies to any organization that handles medical or healthcare data. Content thus is stalled as legal and compliance departments weigh in on every public-facing message.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is the Chief Content Officer at MarketingProfs.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Golden Spiral

APRIL 18, 2019

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab. Financial Brand.

Work Management 102

Work Management Marketing Management Research Organization 102

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. Put your content where your buyers are looking.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Sana Commerce

JULY 4, 2022

These analytics can be used to provide a better aimed content marketing strategy for businesses. Content and advertisements may then be created with a tone that engages various audiences and placed on the correct media platform to capture their attention. Sana Commerce respects and protects your privacy. White paper.

Marketing AI 52

Marketing AI Marketing Management Marketing Automation Services Customer Satisfaction 52

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60