KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. Bonus content unique to every blog post.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Writing on the Web

SEPTEMBER 19, 2016

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? "B2B marketers must leverage their content via social media sites.” He is also the author of the White Paper Pundit blog. ” Jonathan Kantor's Bio. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Webbiquity

JANUARY 30, 2010

A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. How did that happen?

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Biznology

MARCH 12, 2018

You want people to subscribe to your newsletter. You want them to read your newsletter. You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. Is that why they subscribed? To be sold to? Of course not. Make it easy.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. What do I write for them? When do writers write about ideas?

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

nDash

FEBRUARY 10, 2022

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. But is it worth it to take this approach for your content? This guide discusses the cost versus value debate while outlining best practices for setting writing rates. How to Structure Writing Rates.

Lead Ranking 52

Lead Ranking Cost Lead Scoring Case Studies 52

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. They should be able to help you with all-things writing. Skipping the Content Writing vs. Copywriting Choice with Generalists.

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

CoSchedule

FEBRUARY 13, 2023

There will likely come a time in your career when you’ll need to write a professional letter—whether to apply for a job, ask for a favor, or even politely resign. Writing a professional letter can seem like a daunting task at first. You may be asking yourself: What information do I need to include? What should my tone of voice be?

Impressions 59

Impressions Paper Template Eye-Tracking 59

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Trade Press Services

MARCH 11, 2024

As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. I’ve also seen a lot of B2B freelance writers go into content marketing. There has been a real growth in B2B content marketing that certain publishing companies are doing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. This preparation helps you focus on why and to whom you are writing.

Creativity 100

Creativity Process Aggregators Paper 100

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Newsletters. White Papers.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Martech

FEBRUARY 16, 2022

Because I report on technology news, the love of language that brought me to writing collides with the evolution of succinctly, and at times oddly, named tools. To me, it means that content is still very important when engaging with customers online. Get the daily newsletter digital marketers rely on. Chris Wood, Editor.

Touchpoints 91

Touchpoints Digital Experience Platform Privacy Paper 91

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. AI uses advanced algorithms and machine learning to analyze vast amounts of data and deliver highly tailored and relevant email content to individual recipients.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Develop new content to answer those questions and put the most frequent objections to rest. ” This is a perfect source of content ideas.

Top of Funnel 160

Top of Funnel Work Management Marketing Management Copyright 160

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. Dump standard widgets like “Tags” and “Categories” and instead use precious sidebar real estate for content that actually drives engagement and sales leads.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

nDash

NOVEMBER 2, 2020

Are you writing to the medical community? So we pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. . So we pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

ClearVoice

AUGUST 29, 2022

As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. Here are some reasons to prioritize scaling content in your next promotional boost.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! What is Content Marketing? Why is Content Marketing Important?

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. However, don’t underestimate the power and value of simply providing useful content. Exclusive Content. Segment and Set Rules.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Content Marketing Institute

DECEMBER 18, 2018

As I write this it’s still November and as you’re reading this, it’s the third week in December. One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means.

Top of Funnel 93

Top of Funnel Account Based Marketing Content Paid Search Agency 93

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters? Or for overall Web content marketing? Or for overall Web content marketing?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100