Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 276

Case Studies Case Study Studies Top of Funnel 276

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To show you how we do it, we’re presenting you with our case study. Our position is to create customer-centric content consistently.

Traffic 278

Traffic Cost Per Click Organization Lead Scoring 278

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 202

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 202

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. competitor websites, target keywords, review sites).

Buyer Intent 356

Buyer Intent Intent Work Management Marketing Management 356

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value for your website, which can result in traffic and backlinks far after you may normally expect it from non-evergreen content. Why evergreen content is so great.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . Do you understand your customers?

SEO 111

SEO FAQ Content Work Management 111

Top Rank Marketing

JANUARY 24, 2024

Keyword stuffing ” is a thing of the past – the only way to rank for competitive terms is through quality content that delivers on search intent. Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here.

Marketing AI 109

Marketing AI SEO Ad Building Marketing & Strategy 109

ClearVoice

JUNE 22, 2022

CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Keywords have various search intents attached to them. Some keywords help searchers obtain information about a specific topic.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Ranking 52

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Brandpoint

JULY 1, 2021

These companies had a combination of knowledgeable salespeople who were constantly in front of customers and sufficient marketing efforts that worked for them. Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Only B2B

JULY 15, 2021

Have you ever seen an email without any content? Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Hence it is rightly said, ‘ Content Is The King.’. Content Marketing.

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

ClearVoice

DECEMBER 21, 2021

Content marketing serves a number of purposes, so it’s no wonder why 91 percent of marketers use it, according to SEMrush. Organically attract strong leads with engaging and educational content. Provide content for social media channels. Start the process of converting search engine queries into loyal customers.

Brand Identity 119

Brand Identity Branding Lead Ranking Lead Scoring 119

Contently

MAY 15, 2017

I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. Yet, in many ways, measuring content success on social media can be extremely valuable—for different reasons than you might expect.

Correlation 166

Correlation Lead Ranking Lead Scoring Content 166

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. What Can Content Curation Do for You? The answer is YES.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

PureB2B

JUNE 20, 2022

What’s less than 10 words, takes 3 seconds to read, and has the power to make or break your content? No, it’s not your editor—it’s your content titles. These few words determine content that flies, and content that flops. People use titles to judge if the content you’re promoting is worth their limited time.

Lead Scoring 62

Lead Scoring Lead Ranking Brand Identity Branding 62

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

BenchmarkONE

NOVEMBER 24, 2022

Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. . When the Helpful Content update first rolled out, it had content marketers running for cover. Defining Your Target Audience.

Google 76

Google SERP Classified Ads Content 76

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. The secret ingredient often lies in the hands of a dynamic, well-structured content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. The secret ingredient often lies in the hands of a dynamic, well-structured content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Adobe Experience Cloud Blog

MARCH 19, 2018

That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop creating content that no one wants. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing? Still with me?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media.

Youtube 99

Youtube Tools Social Media Keywords 99

Content Marketing Institute

AUGUST 21, 2018

Data from your customers and prospects is almost limitless. But how do you figure out which data to use and how to interpret it to inform your future content? Content Marketing World presenters are here to help. HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance.

Analytics 101

Analytics Co-Registration Content Click Rate 101

nDash

JULY 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there– 92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Televerde

MAY 13, 2024

Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers. But in crowded markets, how can you be sure your marketing content and outreach is visible? How do you ensure potential leads will take action when they see it?

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Or, you might find their customers are asking for a new feature. Customers might be demanding more eco-friendly products.

SWOT 90

SWOT Budget Programs Eye-Tracking Advertising Benchmark 90