Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. It focuses on the impact of compelling imagery, and defines four principles of visual content.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. On the B2B side, enterprise content marketers aim for engagement first, then sales. From there, my buildings grew and grew in height.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SmartBug Media

JULY 22, 2020

Senior care marketers, including many nonprofit senior care organizations, are usually working with tight budgets and small teams, so every opportunity to increase efficiency goes a long way. Personalize Your Content. Marketing automation in senior care helps you personalize your lead generation efforts. A call to action.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. At the time of the announcement, marketing was prepared (at 6 a.m.!) We immediately got to work. Program execution.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Anyword

SEPTEMBER 9, 2022

45% of consumers say they unfollow brands on social media because of irrelevant content. Even with all of these recommendations in mind, when it comes to putting pen to paper, the most seasoned copywriting professionals can struggle sometimes. Cover All of the (Social) Bases with Anyword. Ready to put these tips to the test?

Social Media 98

Social Media Conversion Media Tips 98

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Flow charts were designed on paper with markers and rulers. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

RebelMouse

FEBRUARY 28, 2019

Brand Content Hub Media companies can take a stream of content sorted to match by topic, and then use it to power a brand hub that can live off of your site. PAPER Magazine leveraged this feature last year and snagged impressive engagement. The same goes for how they use content to create loyalty and drive conversion.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Brand Content Hub Media companies can take a stream of content sorted to match by topic, and then use it to power a brand hub that can live off of your site. PAPER Magazine leveraged this feature last year and snagged impressive engagement. The same goes for how they use content to create loyalty and drive conversion.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SnapApp

NOVEMBER 14, 2011

Content Marketing. Content marketing is a technique for building relationships with prospective customers. As opposed to a direct sales approach , content marketing opens doors for conversation in order to build a substantive two-way relationship between businesses and prospects. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Hinge Marketing

JANUARY 3, 2017

Savvy firms understand that marketing not only needs to attract clients, it needs to attract talent, too. Look for firms to invest more in recruiting materials, career microsites and branding. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video.

Trends 54

Trends Planning Advertising Agencies Microsite 54

BenchmarkONE

NOVEMBER 21, 2019

If you want your marketing agency to be on par with the pros, then you have to make sure you’re providing the same variety of services. And as the digital marketing landscape expands, so too does the range of services and specialties that an agency has to provide. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Online Marketing Institute

DECEMBER 5, 2011

Marketers view content curation as a social as well as a content initiative. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Reason 2: Because curated sites draw search engine traffic, they aid SEO strategies.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. When it comes to content marketing and website copy, don’t get too complicated with technical jargon and long content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Content used to be considered primarily a top-of-funnel tool.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions. Touch 5 — Relevant white paper via email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. There is simply no denying the power of digital marketing and the reach of the channels that comprise it.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Content4Demand

FEBRUARY 5, 2021

It’s a part of working smarter, not harder—especially as demand for more content (and more specialty content) continues to run wild. Here are five reasons to consider hiring a B2B content marketing agency to support your organization’s marketing plan and tips on choosing a partner you can trust. Expand Your Team.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. We built the microsite. Often, their promotion makes you anxious.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Marketing Insider Group

JULY 30, 2015

I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Content deliverables have more value when created as long-term strategic assets – products.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. Although all of them have their own set of use cases, choosing the right one for your marketing needs can be difficult. converting site visitors on a piece of gated content. Then pick a microsite.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Zoominfo

SEPTEMBER 23, 2018

For example, a podcast about content marketing can include individual episodes about blog writing, visual content, creativity and innovation, content marketing trends, and much more. Podcasts may take time and manpower to produce—but luckily you can repurpose each episode into several other content types.

B2B 176

B2B RSS Microsite Skype 176

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

AUGUST 9, 2017

Dominos Pizza took interactive content into the stratosphere with their DXP campaign. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. Tactic 8: Make It Human.

Tactics 48

Tactics B2B Marketing Microsite B2B 48