Ahrefs

NOVEMBER 30, 2023

Medium) People rarely read online — a pattern that hasn’t changed since 1997. 85.19% of all blog traffic comes from organic search. Animalz) On average, engagement starts to drop after 7 minutes of reading. They’re far more likely to scan … Read more ›

Statistics 120

Statistics Content Marketing Advertising Mediums Content 120

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. Highly technical subject matter.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. So how do podcasts fit into your content marketing strategy? From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

MAY 6, 2019

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time.

Planning 200

Planning Content Marketing Business Content 200

Marketing Insider Group

OCTOBER 29, 2016

This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? You can find the first version and more details about SnapClasses in this post.

Advertising Mediums 100

Advertising Mediums Facebook Creativity Trends 100

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. So what is Medium, exactly? And most importantly, is it actually the right channel to publish or distribute your branded content? Content Syndication.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Martech

NOVEMBER 4, 2021

That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. Why marketers should embrace product analytics. More from the MarTech Conference >> Use a content return on effort measurement framework.

ROI 143

ROI Content Marketing Planning Gartner 143

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

APRIL 10, 2023

Follow this general segmentation hierarchy: Low spend and low priority for catch-all terms High spend and medium priority for branded terms Medium spend and high priority for unbranded terms The main reason not to specify high priority for branded terms (which have the highest intent and thus the highest potential ROI) is budget control.

PPC 281

PPC Paid Content eCommerce Allocation 281

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling In Content Marketing?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Marketing Craftmanship

MARCH 12, 2020

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing. expose information indirectly to a large audience. How Unsolicited Pitch Letters Work.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos are the perfect medium for that purpose.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

KoMarketing Associates

FEBRUARY 22, 2022

About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Content marketing isn’t stagnant. However, it should do a good job of keeping content securely organized so that any piece of content is accessible at a moment’s notice.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Read more: Content marketing activities you should be doing right now.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Marketing Insider Group

JANUARY 19, 2017

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

Efficiency 100

Efficiency Content Marketing Content Advertising Mediums 100

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. In your small or medium-sized business, you’re probably wondering how. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Running a small or medium sized enterprise can be a really tough affair. Your marketing needs are as real and urgent as those of any multinational, […].

Planning 100

Planning Content Marketing Content Advertising Mediums 100

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns. Like this post?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Biznology

JULY 25, 2017

The post The Facebook Sharing Debugger is an essential content marketing tool appeared first on Biznology. The Open Graph Object Debugger is to help you understand the information attached to that object. Like this post? Sign up for our emails here.

Facebook 175

Facebook Tools Content Marketing Content 175

BOP Design

JUNE 26, 2019

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. The Purpose of Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Content Marketing Planning 100

Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Once you’ve determined the best mediums for your audience, find ways to distinguish your presence from competitors’.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105