SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Sharpspring

JANUARY 11, 2023

The top-performing companies know that they can adapt to these changing needs through their content marketing. Keep reading to dive into the content lessons marketers are taking into 2023. 6 Content Marketing Lessons to take into 2023. Lesson 1: Re-evaluate your content marketing budget.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Marketing Insider Group

MAY 2, 2023

Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. In this post, we’re sharing the benefits, examples, and “how-to” of all things zero-party data so you can start creating content that converts. What Is First-Party Data? Include forms on your website.

ROI 232

ROI Webinar Metrics Privacy Content 232

Contently

MARCH 22, 2021

Then he made the new NFL commissioner, Paul Tagliabue, a godfather offer: $400 million in exchange for the NFC games. What content marketers can learn: Break convention. As marketers, we face incredible competition from the millions of stories buzzing in our audience’s pockets every day.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Marketing Insider Group

FEBRUARY 12, 2017

It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The post URR: A Made-Up Metric to Save Content Marketing from Making More Crap appeared first on Unthinkable. The design sucks. The copy is awful.

Content Marketing 167

Content Marketing Lead Gen Content Marketing 167

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. Simply put, marketers often have a tough time knowing how to measure content marketing success.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them. Visitors now provide Stripe with their emails in exchange for guides and updates. Other marketers agree.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

Hubspot

APRIL 20, 2020

For me, when I think of incredible content marketing campaigns, I turn to fast food. Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media. If enough people participate in the exchanges, a campaign can go viral. Pepsi Max's Uncle Drew.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Spiralytics

JANUARY 19, 2020

Content is king, let us not debate about that. The Internet was founded for the purpose of exchanging content. Sure, it already sprouted several other uses today— e-commerce and social media, to name two—but the need for information is still the foundation of every online move we make.

Search Marketing 87

Search Marketing Content Marketing Content Social Media 87

Marketing Insider Group

SEPTEMBER 7, 2020

Online content is crucial to any marketing strategy. However, it lacks some of the most vital parts of an in-person sales pitch, such as the: Physical gestures involved in a natural exchange. Is your content marketing strategy lacking? The expressions a person’s voice and face emit during a conversation.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

The Lead Agency

MARCH 17, 2024

If they’re giving this information, there has to be a high return on the exchange. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. No one wants more emails and phone calls.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Convince & Convert

JUNE 10, 2014

What you may often neglect is the awesome opportunity to boost your audience size even more by working with content marketing partners. What is a content marketing partner? A content marketing partner is another business in your industry you exchange relevant content with in exchange for mutually beneficial backlinks.

Advertising Agencies 167

Advertising Agencies PageRank Process Content Marketing 167

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. The sessions at B2B Marketing Exchange will help you create more authentic and engaging content, by breaking down all stages of a buyer’s journey.

Conference 94

Conference Planning Content Marketing Content 94

Marketing Insider Group

OCTOBER 27, 2021

We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. At the core of humanity is dialogue.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

nDash

SEPTEMBER 1, 2022

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. What Is Content Marketing?

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). The post #B2BMX 2024 Preview: The Roadmap To Revenue Revealed appeared first on B2B Marketing Exchange. This year’s event, which takes place in Scottsdale, Ariz.,

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Host: informaconnect.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

The ROI Guy

MARCH 1, 2015

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. The key question to ask is, “Is my content marketing and are my sales reps effectively articulating and delivering value in each conversation?” #3:

Advertising Agencies 40

Advertising Agencies Ad Exchange B2B Sales Paid Search Agency 40

KoMarketing Associates

AUGUST 3, 2012

A super silly way to have fun with content marketing! By using Mad Libs to rethink your approach to content marketing, you may very well uncover some fresh ideas to deliver to your target audience. So how can marketers keep the “fun factor” in mind when it comes to communications? PLURAL NOUN.

Content Marketing 120

Content Marketing Content Ideal Customer Profiles Viral Marketing 120

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

NuSpark Consulting

AUGUST 23, 2018

To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation. That means you have no way of knowing whether your content is helping your business. Given this reality, before you start a content marketing initiative, define your goal.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Valasys

APRIL 22, 2024

Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Zoominfo

OCTOBER 5, 2021

Content Marketing for Demand Generation vs. Lead Generation Did you know that content marketing generates 3 times as many leads as traditional outbound marketing but costs 62% less ( source )? In both demand generation and lead generation, content is the key to success.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

NetLine

APRIL 8, 2020

Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. The result was a 26-page report titled Making Content Marketing Convert , a break down of how your organization can improve its demand gen process to better serve you and your customers. .

Marketing Report 59

Marketing Report B2B Thought Leadership Content Marketing Thought Leadership 59

Content4Demand

AUGUST 6, 2021

We always look forward to the moment at the B2B Marketing Exchange when they announce the Killer Content Awards winners. We watch some of our favorite B2B marketers—including some of our own agency’s favorite clients —earn much-deserved recognition for fresh, innovative content marketing.

Paid Search Agency 121

Paid Search Agency Content Press Advertising Agencies 121

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Content Marketing Institute

JUNE 7, 2018

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. If you can’t get support behind your content efforts, how can you be successful?

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Martech

NOVEMBER 3, 2022

Dig deeper: Why we care about email marketing. Gated content. Content marketers get first-party data from forms filled out by customers to access gated materials. Customers are more likely to share data when they feel they are getting something valuable in exchange. But the exchange shouldn’t end there.

Tactics 117

Tactics Marketing Automation Services Paid Search Agency Work Management 117

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Content Marketing Institute

APRIL 12, 2023

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading →

Personalization 118

Personalization Content Tips Companies 118

Webbiquity

MARCH 8, 2022

One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. For an idea on content upgrades, check out this post on 10 content marketing hacks.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

KoMarketing Associates

JUNE 10, 2013

When it comes to content marketing, some would say finding the ultimate recipe for success is a little like putting together the right flavors and ingredients to make a meal. When cooking up your content marketing recipe, be sure to think ahead. The same holds true for effective content marketing campaigns.

Content Marketing 120

Content Marketing Planning Content Search Engine Marketing 120

Biznology

JANUARY 13, 2022

February 28-March 2, Scottsdale, B2B Marketing Exchange. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. THE Asia-wide event for B2B marketers.

Conference 197

Conference B2B Forrester Marketing Management 197

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

BuzzSumo

FEBRUARY 6, 2018

If you work in an area deemed to be “boring”, getting people sharing and talking about your content marketing can be a real challenge. Create an event calendar to boost your content marketing. This is why linking your content marketing strategy to current events can help to ensure your output is relevant and timely.

Content Marketing 103

Content Marketing Planning Content Ad Exchange 103